Experience the refreshing and smooth hydration of "Mizusara"! A new face mask developed by the No. 1 face mask brand "LuLuLun" (7 consecutive years) in collaboration with "&fit," an original brand by LOIVE Inc.

Dr. LuLuLun Co., Ltd. (Location: Shibuya-ku, Tokyo, Representative Director: Tatsunori Nioka) is proud to announce the joint development of the "Mizusara Hydrating" Face Mask, optimized for skin after exercise. This product comes from LuLuLun, the No. 1 face mask brand with over 2.9 billion cumulative units sold*, and is developed in collaboration with "&fit," an original brand by LOIVE Inc., which operates over 220 women-only fitness studios nationwide.

The mask will be available for pre-sale starting July 9, 2026 (Thu) at the hot yoga studio "loIve." It will then be sequentially released starting mid-July at "pilates K," "Surf Fit," and "REDY’S GYM."

Official page for Hot Yoga Studio "loIve"

https://www.hotyoga-loive.com/information/18th-anniversary

*1 Fuji Keizai "Cosmetics Marketing Yearbook 2026 No.1" Pack Market/Brand Share, based on 2025 sales performance.

*2 Cumulative sales from July 2011 to December 2025 (our research).

Hot Yoga Studio "loIve" x Face Mask Brand "LuLuLun"

"LOIVE Inc." operates over 220 women-only fitness studios nationwide with the mission to "Create women who love themselves and shine." For many years, they have supported the mental and physical health of women. Meanwhile, "LuLuLun," with the concept of "Creating the world's happiest mood," has been developing products for many years with the desire to make every day special.

This year marks the 18th anniversary of the hot yoga studio loIve and the 15th anniversary of LuLuLun. In this milestone year, the shared aspirations of both companies led to the creation of the "Mizusara Hydrating" Face Mask, designed to deliver the ultimate hydration to skin after exercise.

Both companies have focused on the growing interest in "active beauty." While skin after exercise is in a state of heightened metabolism due to sweating, it tends to become dehydrated. With the desire to "deliver the best conditioning to skin refreshed by exercise," we are offering a "mizusara" experience that is both refreshing and smoothly hydrating, as an original face mask exclusively available at studios and not in drugstores or variety shops.

For skin after exercise. A "mizusara" experience that is refreshing and smoothly hydrating.

For dry skin after exercise: Hydration + Skin Texture Refinement + Firmness Care!

This single mask provides easy daily hydration and conditioning.

"Mizusara Hydrating" Face Mask

[Price] 880 yen (tax included) [Contents] 7 sheets

[Release Date] Pre-sale begins July 9, 2026 (Thu) at the Hot Yoga Studio "loIve"

Sequentially released from mid-July 2026 at "pilates K," "Surf Fit," "REDY’S GYM" [Availability] Scheduled for release at each studio operated by LOIVE Inc.

Hot Yoga Studio "loIve"

pilates K

Surf Fit

REDY’S GYM

Multi-layered hydration design with 3 approaches to deliver moisture to the stratum corneum:

1. Rapid penetration* into dry skin, providing refreshing hydration without stickiness.

<Moisturizing ingredient> Contains Silan Root Extract.

Quickly addresses dry skin after exercise, providing refreshing hydration without a sticky feeling.

2. Tightens skin and refines its texture.

<Skin-conditioning ingredient> Contains Vitamin C derivative*1.

Tightens skin after sweating and leads to smooth, refined skin texture.

3. For vibrant, bouncy, healthy skin.

<Firmness and radiance ingredients>: Contains Multi-Ceramide*2 and Peptide*3.

Supports the skin's natural health, leading to vibrant, resilient, healthy skin.

* To the stratum corneum. *1 Ascorbyl Glucoside *2 Hydrogenated Lecithin, Phytosterols, Ceramide NG, Ceramide NP, Ceramide AP *3 Tripeptide-1, Hexapeptide-9

Because it's for daily use. A "plump, extra-thick, highly adherent" sheet pursuing comfort.

The "abundant moisture reservoir" containing plenty of beauty ingredients is gently sandwiched by a "penetration support layer" that feels good on the skin, allowing moisture to penetrate efficiently and deeply into the skin*.

Because it's for daily use, we've adopted a "stress-free" sheet that is easy to handle and adheres well when applied.

* To the stratum corneum.

No. 1 Face Mask Brand*1, Winner of 350 Cosmetic Awards*2 "LuLuLun"

The face mask brand "LuLuLun" proposed "face masks for daily use" in 2011 and has been developing large-capacity face masks. Make your everyday special with daily skincare. We want to continue to be a brand that makes your skin hydrated with each use and brings you joy every day.

*1 Fuji Keizai "Cosmetics Marketing Yearbook 2026 No.1" Pack Market/Brand Share, based on 2025 sales performance.

*2 Cumulative number of awards from the first half of 2015 to the second half of 2025 (our research).

[Customer Inquiries]

Dr. LuLuLun Co., Ltd.

Free Dial: 0120-200-390

2-12-4 Shibuya, Shibuya-ku, Tokyo 150-0002

Nextsite Shibuya Bldg. 11F

Official Website: https://lululun.com/

[Inquiries from Media Representatives]

Dr. LuLuLun Co., Ltd. Public Relations Department

TEL: 03-5778-0408 (Main)

2-12-4 Shibuya, Shibuya-ku, Tokyo 150-0002

Nextsite Shibuya Bldg. 11F

Email: [email protected]