What is the 'Square Plus Mentoring supported by MOS BURGER' program?

It is a dialogue-based development program where top-ranked tennis players serve as mentors to support athletes' self-discovery, mental control, and future career planning through conversations.

Why is MOS Food Service sponsoring this program?

The program aligns with MOS Food Service's philosophy of 'making people happy through food' and Square Plus's vision of 'enriching life through tennis.' The program includes a social time with meals.

Who are the main targets of the program?

The program targets not only junior tennis players but also parents, coaches, and community stakeholders, aiming to improve the entire development environment.

What is the format of the program?

The program combines real-life events held across the country with online sessions, conducted in a discussion format with participants.

What kind of organization is Square Plus?

Square Plus is a project team consisting of nine legends from Japanese women's tennis, including Ai Sugiyama, who work on supporting young players, developing juniors, and social contribution activities.

Mos Burger and Square Plus Launch National Mentoring Caravan for Junior Athletes

Published May 25, 2026 7:17 PM ・ Updated Jun 14, 2026 9:11 AM ・ 5 min read ・ Source: PR TIMES

Square Plus has partnered with Mos Food Services to launch "Square Plus Mentoring supported by MOS BURGER," a nationwide dialog-based development program for junior tennis players, parents, and coaches, led by legendary tennis players.

Square Plus (located in Chigasaki, Kanagawa) has launched "Square Plus Mentoring supported by MOS BURGER," a dialog-based development program for junior tennis players, parents, and coaches nationwide, with special sponsorship from Mos Food Services, the operator of Mos Burger.

What is Mentoring?

Square Plus mentoring is more than just technical coaching. Nine members who have experienced top-tier world rankings share insights from their own successes and failures to support athletes in achieving their dreams.

・Self-discovery through dialogue: Participants learn from mentors' experiences and find their own routines and mental control methods. ・Developing skills for society: Cultivating perspective on how athletic experience connects to future career and life enrichment. ・Dual approach: Conversations address both sports performance and future career paths. ・Designed for supporters: Inclusion of parents, coaches, and local stakeholders aims to improve the overall educational environment. ・Caravan-style events: Activities spread nationwide, addressing local challenges.

Partnership with Mos Food Services

The partnership stems from the shared belief of Mos Food Services' mission to "make people happy through food" and Square Plus's goal to "enrich lives through tennis."

・Support through the senses: Programs include a "conversation time" over Mos Burger meals to foster deep interaction. ・Community contribution: Supporting local junior athlete development through the Mos Burger network.

Implementation Format

Real-world events nationwide + online sessions. Conducted as discussion-based programs.

Schedule

May 30, Fukui: Facing future anxiety (High schoolers) June 10, Kanagawa: Match mindset and self-management (Ages 10-16) June 16-18, Sapporo: 1-on-1 mentoring (Tournament athletes) June 27, Sapporo: Fostering the power to keep challenging (Junior athletes, parents, coaches) *Events planned for Saitama, Tokyo, and others starting from September 2026.

[General Incorporated Association Square Plus] A project team of nine legends of Japanese women's tennis. Activities include tournament operations, next-generation development, and social contribution.

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Source: PR TIMES
Category: Partnership

Mos Burger and Square Plus Launch National Mentoring Caravan for Junior Athletes

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What is Mentoring?

Partnership with Mos Food Services

Implementation Format

Schedule

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