DREAME JAPAN Hosts New Product Launch and Exhibition, Unveiling Latest Smart Appliances Under New Brand Message 'Time-Saving as Art'

Dreame Technology Japan Co., Ltd. (Headquarters: Minato-ku, Tokyo), a smart appliance manufacturer utilizing high-speed digital motors and advanced AI technology, held the 'DREAME JAPAN June New Product Launch & Exhibition' at Omotesando Hills on Monday, June 1, 2026. At the event, the company presented survey results regarding challenges Japanese consumers face in daily life and care, and announced its new brand message, 'Time-Saving as Art,' based on the philosophy of 'liberating people's time and evolving living experiences through the power of technology.' Furthermore, the company introduced products that not only shorten housework and care time but also elevate the process and results into something beautiful and comfortable, including flagship hair dryers for the 2026 Japanese market, robot vacuums, wet-dry vacuums, cordless vacuums, and refrigerators. Dreame showcased its latest smart appliances that utilize high-speed digital motors, AI algorithms, fluid dynamics, and motion control technology to evolve daily tasks like cleaning and hair care into more intuitive and seamless experiences. A touch-and-try exhibition was also held, allowing attendees to experience new products launching in Japan as well as unreleased models. Additionally, the appointment of flutist and model Cocomi as Dreame's official ambassador was announced. A ceremony was held to mark her appointment, embodying the 'Time-Saving as Art' message. Moving forward, Cocomi will promote the new time-saving experiences and the value of a lifestyle where functionality and aesthetics harmonize, through Dreame's smart appliances including hair care products, robot vacuums, and cordless vacuums.