A First in Japan! (※) Dr.JOY Launches "Dr.JOY Cancel Management" to Provide End-to-End Support for Medical Appointment Cancellations

Dr.JOY Inc. (Headquarters: Minato-ku, Tokyo; CEO: Hiroaki Ishimatsu) announced the launch of "Dr.JOY Cancel Management" on May 28, 2026. This comprehensive support solution is designed to align with the MHLW notification (Ho-I-Hatsu 0327 No. 7), which takes effect on June 1, 2026, allowing medical institutions to collect cancellation fees under insurance-based healthcare.

The service is a Japan-first (※) integrated platform that handles the entire cancellation lifecycle: providing AI-driven automated voice guidance on cancellation policies, broadcasting SMS notifications to fill last-minute vacancies, and issuing payment links compatible with smartphone payments, convenience stores, and credit cards. It is applicable to a wide range of facilities, including general hospitals, aesthetic clinics, dental offices, psychiatric clinics, health check centers, and day surgery centers.

### Background of Development Following the MHLW notification on March 27, 2026, it became officially permissible for medical institutions to charge cancellation fees for insurance-covered services starting June 1, 2026. Key requirements include prior explanation and consent from patients, notification to regional bureaus, and setting socially reasonable fees (typically between 3,000 and 5,000 JPY).

Traditionally, no-shows and last-minute cancellations have caused significant operational losses due to wasted preparation, staffing, and equipment allocation. Previously, no end-to-end system existed to manage consent, record-keeping, collection, and slot reallocation in a unified manner.

### Core Philosophy: Deterrence and Optimization The solution focuses on two primary goals rather than simple fee collection: 1. **Deterrence**: AI-driven notifications inform patients of potential fees in advance, reducing the likelihood of cancellations. 2. **Slot Utilization**: When a cancellation occurs, the system automatically sends SMS alerts to nearby patients or those with later appointments, encouraging them to move their visit forward and recovering lost revenue.

### Key Features 1. **AI Phone Policy Guidance**: During booking, an AI voice explains the cancellation policy and records the patient's verbal consent to prevent future disputes. 2. **SMS Vacancy Broadcasting**: Automatically sends "vacancy alerts" to fill slots. With a cost of approximately 10 JPY per SMS, filling just one slot per 100 messages ensures a high ROI. 3. **Seamless Payment Links**: Sends SMS payment links to patients' smartphones, utilizing Japan Computer Systems Inc. infrastructure for secure transactions.

### Projected Impact Dr.JOY estimates significant annual benefits based on facility type: - **General Hospitals**: 5–10 million JPY/year - **Aesthetic Clinics**: 3.5–7 million JPY/year - **Dental Clinics**: 1.3–2.6 million JPY/year - **Health Check Centers**: 2.5–5 million JPY/year

Dr.JOY aims to implement this solution in 500 facilities within the first year, continuing its mission to provide innovative solutions for healthcare professionals.