Strengthens Support System for AI Search Optimization (AIO, LLMO, GEO); Osaka-based "D&Y" Rebrands to "DY Growth Strategy"

D&Y Rebrands to DY Growth Strategy

Osaka-based D&Y LLC (Location: Kita-ku, Osaka; CEO/Co-Founder: Daizu Tanimoto), which focuses on AI search optimization (AIO, LLMO, GEO) as its core business and provides web marketing support, recruitment support, and AI utilization support, changed its company name to "DY Growth Strategy LLC" effective June 1, 2026.

With this rebranding, the company is further strengthening its support system centered on AI search optimization by consolidating its expertise and support achievements cultivated in areas such as SEO, web advertising, social media management, website production, and access analysis.

The way companies, products, and services are discovered, compared, and chosen is beginning to change with the widespread adoption of tools like ChatGPT, Gemini, Google AI Overview, and Perplexity.

People now discover through search, verify on websites, check reviews on social media and through word-of-mouth, and then compare and organize information using generative AI. This decision-making process is becoming increasingly common.

DY Growth Strategy will organize the inherent value of companies and design an information environment that is appropriately understood by search engines and generative AI, making it easy for users to compare and make decisions.

The goal is not simply to deliver information, but to create a state where users can choose companies and services that suit them based on sufficient information, thereby improving their lives and work.

Key Points of This Release

Company name changed from D&Y LLC to DY Growth Strategy LLC effective June 1, 2026.

Provides cross-sectional support for web marketing, recruitment, and AI utilization, with AI search optimization as its core.

Researched and verified the understanding, reference, and comparison of corporate information by generative AI since the company's founding in 2023.

Strengthened AI search optimization support system by consolidating expertise and achievements in each domain.

Based in Osaka, serving the Kansai region and nationwide, with a track record of supporting overseas clients including in the United States.

1. Overview of Company Name Change

- Change Date: June 1, 2026

- Former Company Name: D&Y LLC

- New Company Name: DY Growth Strategy LLC

- Reading: DY Growth Strategy

This company name change is a management decision to clarify the company's role and business focus as an organization that supports corporate value and growth across search, social media, and generative AI, amidst the evolving landscape of corporate information dissemination and marketing due to the proliferation of AI search and generative AI.

The new company name embodies the intention to support information design and strategies that lead to sustainable growth, where corporate value is appropriately understood and chosen, rather than being limited to individual measures.

2. How Companies Are "Chosen" in the Age of AI Search

Companies have engaged in SEO, web advertising, social media management, website improvements, and recruitment marketing to achieve recognition, customer acquisition, recruitment, and branding.

While search engines remain a crucial entry point, information gathering is no longer completed solely through search results.

Discover through search. Verify on the website. Check reputation on social media and through word-of-mouth. Compare using generative AI. The way companies and services are chosen has evolved to involve multiple touchpoints.

"REVIAS Model" Organizing User Behavior Across Search, Social Media, and Generative AI

DY Growth Strategy has organized this cross-touchpoint user behavior into its proprietary framework, the "REVIAS Model," which consists of six stages: Realize, Explore, Verify, Identify, Act, and Share.

*The "REVIAS Model" is a proprietary framework based on our current practical knowledge and hypotheses, and will be continuously updated through ongoing research and verification.

When evaluating companies and services, the information referenced is not limited to corporate websites.

Service sites, recruitment sites, social media, Google Business Profiles, external media, comparison sites, reviews, news articles, and profiles of representatives and employees also serve as decision-making factors.

Company names, business details, strengths, and service scopes differ across platforms, old company information may persist, and achievements and expertise may not be adequately explained.

In such a state, the true value cannot be conveyed, leading to exclusion from choices during comparison or inquiries that do not match the actual situation.

The subjects being chosen are not only products and services, but also job seekers who make decisions about applications and employment based on company and recruitment information, as well as posts by executives and employees, and reviews.

DY Growth Strategy views the proliferation of generative AI as a turning point in how companies and users/job seekers connect.

3. DY Growth Strategy's Concept of AI Search Optimization (AIO, LLMO, GEO)

AI search optimization is an initiative to create a state where companies, products, and services are appropriately understood and compared/referenced by both search engines and generative AI.

DY Growth Strategy does not view AI search optimization as merely "measures to appear in AI."

It involves organizing corporate information such as company overview, services, achievements, expertise, and philosophy as primary information and consistently reflecting it across websites, social media, external media, reviews, and profiles.

By examining site structure, page composition, headings, FAQs, internal links, structured data, and external information, it creates a state that is easy for search engines and generative AI to understand meanings and relationships, and easy for users to compare and judge.

AI search optimization is not a replacement for SEO. SEO is a crucial foundation for discovering companies and services through search engines and enabling access to necessary information.

Building upon this, it looks ahead to understanding, summarizing, comparing, and referencing by generative AI, and organizes all web information in accordance with current search and comparison behaviors.

AI Search Optimization Across SEO, AIO, LLMO, and GEO

[AIO (AI Optimization)]

This is a concept that organizes information about companies and services and prepares it in a state where AI can easily grasp meanings and relationships, anticipating AI-driven information understanding, summarization, and responses.

[LLMO (Large Language Model Optimization)]

This is a concept that prepares primary information, content, and external information so that large language models can appropriately understand companies and services and reference them in their answers.

[GEO (Generative Engine Optimization)]

This aims to create a state where company and service information is treated as a basis for answers and comparison materials in generative AI-based search and response environments, and is likely to be presented as an option that meets user criteria.

*There are various concepts regarding the terminology and scope of AIO, LLMO, and GEO. In this release, the initiative to organize information with both search engines and generative AI in mind is collectively referred to as "AI Search Optimization."

4. Research and Verification of the Relationship Between Generative AI and Corporate Information Since Founding in 2023

Since its founding in 2023, DY Growth Strategy has paid close attention to the evolution of generative AI and has researched and verified, based on practical experience, how AI understands and references companies and services, and in what contexts it summarizes and compares them.

Before the company's establishment, CEO Daizu Tanimoto was involved in SEO and web advertising, and COO Yuto Wada provided support for social media marketing, primarily on Instagram and TikTok.

However, there was a sense of challenge in support that prioritized short-term metrics and measures like search rankings, ad delivery, and social media engagement, without adequately organizing the company's value proposition, reasons for being chosen, objectives, and priorities.

"Let's create a company that provides truly meaningful support for both companies and users."

With this aspiration, D&Y LLC was established on June 2, 2023.

From the outset, rather than applying measures first, the company has designed necessary strategies and means after understanding the value and reasons for being chosen of companies and services.

Through support activities and self-operation, we have continuously verified the response trends of multiple generative AI and AI search services, the understanding of corporate information, competitor comparisons, and the influence of our own website and external information.

As a result, we confirmed that for AI search optimization, consistency not only on our own website but also with external information and the overall corporate information is crucial.

Existing clients have also been seeking consultations regarding their appearance on generative AI, competitor comparisons, and consistency between their websites and external information.

We are now deploying AI search optimization support by combining the expertise accumulated to date.

5. Support Domains, Scope of Services, and Management Structure

DY Growth Strategy designs AI search optimization across four domains: "Information Understanding," "Information Structure," "External Trust," and "Search/AI Response."

[Information Understanding]

Organizes company overview, business details, services, achievements, areas of expertise, service scope, etc., to create a state where corporate information is easily understood as a coherent body of meaning.

[Information Structure]

Improves site structure, page composition, headings, FAQs, internal links, structured data, etc., to create a format that is easily conveyed to both people and search engines/generative AI.

[External Trust]

Reviews information from external media, Google Business Profiles, comparison sites, reviews, industry portals, social media, etc., and organizes outdated information and inconsistencies across platforms.

[Search/AI Response]

Based on SEO, incorporates AIO, LLMO, and GEO concepts to aim for a state where corporate information is appropriately discovered, understood, compared, and referenced in search results and generative AI responses.

DY Growth Strategy's AI search optimization is not a standalone measure focused solely on display or citation counts on generative AI.

Starting from business challenges and user comparison behavior, it comprehensively organizes information touchpoints such as search, social media, advertising, websites, reviews, and external media, providing consistent information design from awareness to comparison, consideration, inquiry, and recruitment.

Furthermore, it consistently supports everything from diagnosis and competitor research to information design, implementation, and effectiveness verification, ensuring that the company's strengths and achievements are communicated without contradiction at every touchpoint. Measures are combined according to the company's specific challenges and priorities.

Main Support Domains

While AI search optimization is the core, we offer cross-sectional support in web marketing, recruitment, and AI utilization.

Specifically, we provide SEO, MEO, web advertising operations including search ads, display ads, and social media ads, AI advertising support including ads on generative AI services like ChatGPT, website/LP production, access analysis, CRO/LPO measures, social media management for platforms like Instagram, TikTok, and YouTube, video production, inbound marketing support, search suggest countermeasures, reputation management, recruitment consulting, recruitment marketing, generative AI training, AI consulting, and design, implementation, and ongoing support for AI agents.

Supported Websites and Information Touchpoints

We improve information touchpoints related to understanding and comparing companies and services, including corporate websites, service sites, recruitment sites, e-commerce sites, owned media, landing pages, social media, Google Business Profiles, external media, comparison sites, reviews, news articles, and profiles of representatives and employees.

Supported Industries and Business Models

We support both BtoB and BtoC businesses without industry limitations.

Our support targets a wide range of industries, including IT/SaaS, manufacturing, construction/real estate, logistics/transportation, automotive/mobility, finance/insurance, medical/beauty, nursing care/welfare, education/schools, human resources, legal/professional services, consulting, retail/e-commerce, food, dining, tourism/hospitality, leisure, media/entertainment, sports, franchises, local businesses, and government/public sectors.

We also handle information design tailored to business models and sales formats, such as single-store and multi-store operations, e-commerce, subscription services, appointment-based services, matching services, portal sites, intangible goods, BtoB products, and high-value products.

In the inbound domain for inbound tourists, including tourism/hospitality, dining, retail, medical/beauty, transportation/mobility, and local services, we support information design for appropriate understanding and comparison on search engines and generative AI, in addition to multilingual information dissemination.

We design support content by combining AI search optimization, SEO, web advertising, social media, websites, and external media, taking into account industry-specific business flows, consideration periods, regional characteristics, expertise, legal regulations, information gathering channels, and user comparison behavior.

Collaboration, Technology Provision, and OEM Support

In addition to direct support for companies, we also engage in joint proposals, technology provision, strategy design, implementation support, training, and OEM support with advertising agencies, web production companies, web marketing companies, PR companies, system development companies, and AI-related companies.

We flexibly collaborate from specialized support in certain areas to joint projects, depending on the project and structure.

Service Areas

Based in Osaka/Kansai, we cover the entire Kinki region, including Kyoto, Hyogo/Kobe, Nara, Shiga, and Wakayama, as well as Hokkaido, Tohoku, Kanto, Chubu, Hokuriku, Tokai, Chugoku, Shikoku, and Kyushu/Okinawa. We support companies in all regions nationwide, not limited to major cities like Tokyo, Yokohama, Nagoya, and Fukuoka. We also have a track record of supporting overseas clients, including in the United States.

Management members with experience in management, web marketing, AI search, social media, advertising, recruitment, and generative AI utilization collaborate to provide support.

[CEO / Co-Founder Daizu Tanimoto]

CEO / Co-Founder Daizu Tanimoto

After gaining experience in sales and organizational management at a telecommunications venture and participating in the launch of new businesses and companies as a manager, he joined GeoCode Inc. as a web consultant and participated in the launch of the Kansai branch.

Subsequently, he joined Granet Inc. before its business and organizational foundations were fully established. As a core member and manager, he was responsible for sales, web consulting, business strategy, service design, recruitment, personnel systems, and in-house marketing, building the foundation for the business and organization and playing a central role in the company's growth.

Through his career, he has been involved in web marketing support for over 300 companies, handling companies with annual sales of up to 500 billion yen and media with monthly page views of up to 5 million.

Currently, he is responsible for management and business strategy, overseeing everything from problem identification to the design of growth strategies for companies.

[COO / Co-Founder Yuto Wada]

COO / Co-Founder Yuto Wada

He gained management experience in the advertising and digital marketing fields at Branding Technology Inc.

Subsequently, as Vice President, he was responsible for business growth and organizational operations at a social media marketing company that grew to approximately 2 billion yen in sales with a cumulative track record of operating around 20,000 accounts.

Furthermore, he served as CMO at a company specializing in AI consulting and generative AI training, engaging in marketing strategies and corporate support utilizing AI.

Currently, he is responsible for business promotion and organizational operations, spanning social media, web advertising, recruitment marketing, and AI utilization support.

[CTO / Head of AI Search & Digital Marketing Support Hiroki Kage]

CTO / Head of AI Search & Digital Marketing Support Hiroki Kage

At Mynavi Corporation, he served as the digital marketing manager for multiple services, including one of Japan's largest human resources media.

For the media he was in charge of, he drove marketing strategy, SEO, content, advertising, and data analysis across the board, increasing conversions by approximately 400% over two years and contributing to the generation of hundreds of millions of yen in sales.

For new media, he led market research, design, SEO/content strategy, and the establishment of production and operational structures, growing it to approximately 300,000 monthly page views within about a year of its launch.

He later served as CMO and Head of the Digital Marketing Support Division at Granet Inc., driving business growth.

Currently, he oversees corporate support from both technical and strategic perspectives, focusing on AI search optimization, SEO, information design, and data analysis.

6. Aspirations Embedded in the New Company Name and Future Outlook

The "DY" remaining in the new company name carries the sentiment of inheriting the journey since our founding, the trust with our customers and partners, and the original aspirations of our establishment.

"Growth Strategy" embodies our commitment to supporting information design that creates valuable decision-making for both companies and users, not just individual measures, as a growth strategy.

What we consider "Growth" is not limited to an increase in sales or business scale. It includes conveying the company's value with integrity, being chosen by users who need it, and ultimately contributing to the improvement of their lives and work.

In conjunction with the company name change, the new corporate website was pre-launched on June 1, 2026.

We will sequentially expand service details, case studies, FAQs, and research content.

As practitioners, we will also continuously improve the accuracy and consistency of information on our own website and external media, creating an environment that is understood by search engines and generative AI and easy for users to make decisions.

7. Representative's Comment

With the widespread adoption of generative AI, the way companies and users connect is beginning to change significantly.

AI search optimization is not just about appearing in AI; it is an initiative to organize a company's value as accurate primary information and create a state where users can easily compare and make decisions.

Our work is not about making companies look better than they actually are.

However, we firmly believe that it is unacceptable for their inherent value to remain buried and uncommunicated.

We will work with companies to create an information environment where their businesses, strengths, achievements, and philosophies are accurately disseminated and appropriately understood by search engines and generative AI, enabling users to choose companies and services that truly suit them based on that information.

DY Growth Strategy LLC

CEO / Co-Founder Daizu Tanimoto

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Strengthens Support System for AI Search Optimization (AIO, LLMO, GEO); Osaka-based "D&Y" Rebrands to "DY Growth Strategy"

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Company Profile

【Company Name】

DY Growth Strategy LLC

(DY Growth Strategy)

【Former Company Name】

D&Y LLC

【Established】

June 2, 2023

【Location】

Park Tower Umieda 27F, 2-6-17 Ougimachi, Kita-ku, Osaka

【Representatives】

CEO / Co-Founder Daizu Tanimoto

COO / Co-Founder Yuto Wada

【Business Activities】

AI Search Optimization Business

AI Search Optimization (AIO, LLMO, GEO), AI Search Diagnosis, Competitor Research, Information Design

Web Marketing Business

SEO, MEO, Web Advertising Operations (Search Ads, Display Ads, Social Media Ads, etc.), AI Advertising Support (including ads on generative AI services like ChatGPT), Website/LP Production, Access Analysis, CRO/LPO Measures, Social Media Management, Video Production, Inbound Marketing Support, Search Suggest Countermeasures, Reputation Management

Recruitment Support Business

Recruitment Consulting, Recruitment Marketing

AI Utilization Support Business

Generative AI Training, AI Consulting, Design, Implementation, and Support for AI Agents

【Corporate Website】

https://dygs.co.jp/

DY Growth Strategy LLC

Inquiries and Interview Requests Regarding This Release We are available for interviews and comments regarding AI search optimization (AIO, LLMO, GEO) and information design in the era of generative AI.

- Public Relations Representative - E-mail: [email protected] - Inquiry Form: https://dygs.co.jp/contact/