Sales Begin Today at Hong Kong's Largest Online Shopping Mall "HKTVmall" on July 6, 2026 (Mon)

STEPWORLD HONG KONG (English name STEPWORLD.HK)

STEPWORLD Inc. (Head Office: Shibuya-ku, Tokyo; Representative Director: Gen Kazama), a developer and seller of beauty and health-related products, announces that sales have commenced today, July 6, 2026 (Mon), on "HKTVmall," one of Hong Kong's largest online shopping malls, through its wholly-owned subsidiary, Stepworld (Hong Kong) Limited.

In the Hong Kong market, we began selling "HELASLIM" at Mannings Hong Kong, a major health and beauty chain in Hong Kong, in August 2019, and have received support from local customers to date. To meet the ever-increasing needs and expectations for our products, we have now opened a store on "HKTVmall" through our local Hong Kong subsidiary.

The products available at launch are two items from the "HELASLIM" brand, widely used by people of all ages and genders: "HELASLIM (Food with Function Claims)" and "HELASLIM Triple Stock (Food with Function Claims)." Moving forward, we plan to sequentially expand our product lineup based on sales performance and customer feedback.

✓ Store Name: STEPWORLD HONG KONG (English name STEPWORLD.HK)

https://www.hktvmall.com/hktv/zh/main/%E6%96%AF%E6%B3%B0%E6%99%AE%E8%8F%AF%E5%BE%B7%E9%A6%99%E6%B8%AF/s/B1900001

✓ Products Handled:

HELASLIM (Food with Function Claims)

HELASLIM Triple Stock (Food with Function Claims)

Beyond this expansion of sales channels in Hong Kong, we will continue to proactively "strengthen our sales and development system connecting Japan, Taiwan, Hong Kong, Singapore, and Malaysia," aiming to accelerate the development and expansion of Japanese beauty & wellness brands.

Representative's Comment

Gen Kazama, Representative Director, STEPWORLD Inc.

"I am extremely pleased to announce our official entry into "HKTVmall," one of Hong Kong's largest online shopping malls deeply rooted in the local lifestyle, in Hong Kong, a location of significant importance in the Asian market. Although we are starting with two products, we will leverage our expertise in establishing and significantly growing brands cultivated from Japan to build a solid business foundation by embedding the value of Japanese-origin brands into the market. Furthermore, with this store opening as a starting point, we intend to actively expand touchpoints with our Hong Kong customers and aim for further growth."

About STEPWORLD Inc.

STEPWORLD Inc. is a beauty and wellness company that plans and develops beauty and health-related products originating from Japan, fosters its own brands, sells them domestically and internationally, and handles overseas distribution. Through the operation of multiple brands, we deliver the value of Japanese-quality products to the Asian market while strengthening our business infrastructure that comprehensively supports brand development, digital marketing, and distribution.

Company Profile

Company Name:

STEPWORLD Inc.

Location:

Shibuya S. Noguchi Bldg. 10F, 3-28-15 Shibuya, Shibuya-ku, Tokyo

Representative:

Gen Kazama, Representative Director

Business Activities:

Brand and product planning/development, EC/direct sales, domestic distribution/overseas expansion

Corporate Website:

https://e-duck.co.jp/

▼ Inquiries from the Press:

STEPWORLD Inc. Public Relations Department

[email protected]