Patisserie The Ellen's 'Toki no Naru Ki' en Wins Overall 1st Place at Japan's Largest Baumkuchen Event, Achieving 5th Consecutive Title

E-Fight Co., Ltd. (Minami-Alps City, Yamanashi Prefecture; Representative Director Eiichi Hosaka) announced that its brand 'Patisserie The Ellen's' flagship product, 'Ellen Baum 'Toki no Naru Ki' en,' won the overall first prize at 'Final Kuchen General Election Tokyo Summit Battle 2025,' achieving its fifth cumulative title. This event, organized by Juchheim Co., Ltd. (Kobe City, Hyogo Prefecture; Representative Hideo Kawamoto) as the 'Final Kuchen General Election Tokyo Summit Battle 2025 - Deciding the best local Baumkuchen in Japan,' saw 'Patisserie The Ellen's Ellen Baum 'Toki no Naru Ki' en' take first place among 26 national brands with a total of 9,733 votes. The award-winning 'Ellen Baum 'Toki no Naru Ki' en' is a new style of palm-sized Baumkuchen (approx. 4cm diameter, 2cm height) that retains the flavor of the 'Toki no Naru Ki' series. It features a crispy exterior and a moist, chewy interior, designed for home consumption, gifts, and casual enjoyment. The name 'en' signifies connections between people, connections with time, and connections through gifts. The 'Toki no Naru Ki' series has achieved five cumulative first-place awards, including: Final Kuchen General Election 2022 Spring Overall 1st place, Final Kuchen General Election Tokyo Summit Battle 2022 Overall 1st place, Final Kuchen General Election Tokyo Summit Battle 2023 Overall 1st place, Final Kuchen General Election Tokyo Summit Battle 2024 Overall 1st place, and Final Kuchen General Election Tokyo Summit Battle 2025 Overall 1st place (for 'en'). Patisserie The Ellen's concept is 'Coloring hitotoki (moments),' creating sweets that accompany important times. E-Fight Co., Ltd. will exhibit at the 'Baumkuchen Expo' at Daimaru Sapporo Store for six days starting April 15, 2026. Products available for purchase at the venue include 'Ellen Baum 'Toki no Naru Ki' en' (6 pieces) for 1,458 JPY (tax included), limited to 100 per day, and 'Ellen Baum 'Toki no Naru Ki' Hard' for 1,674 JPY (tax included). E-Fight Co., Ltd., founded in October 1980 as Hosaka Kanemono Co., Ltd. and renamed in 2015, is located at 967-2 Sawato, Minami-Alps City, Yamanashi Prefecture. Its businesses include sweets, wedding, restaurant, and gift services. The 'Patisserie The Ellen' brand, established in 2007, operates four stores in Yamanashi Prefecture and offers sweets made with carefully selected ingredients and methods. The 'Toki no Naru Ki' Baumkuchen is a symbolic product with multiple national awards.