"Hamocho" Receives Top Honor, the "Minister of Agriculture, Forestry and Fisheries Award"

Yamasa Kamaboko Co., Ltd. (Himeji City, Hyogo Prefecture: President Kazuhiro Nata) announces that its product "Hamocho" has received the top honor, the "Minister of Agriculture, Forestry and Fisheries Award," at the "77th National Kamaboko Exhibition."

The "National Kamaboko Exhibition" is a judging event organized annually by the Japan Kamaboko Association since 1947 (Showa 22), with the support of the Ministry of Agriculture, Forestry and Fisheries.

This time, out of approximately 750 entries from across the country, seven products were selected for the top Minister of Agriculture, Forestry and Fisheries Award, and our "Hamocho" received the award in the "Steamed and Grilled / Baked Kamaboko" category (Division 2).

Award-winning product "Hamocho" "Hamocho" is our finest steamed and grilled kamaboko, meticulously hand-shaped by skilled artisans one by one. The balance of salt and seasonings is exquisite, allowing the natural flavor of the ingredients to be felt, and it is a powerful dish where the umami of the fish spreads with every bite. It is highly regarded as a gift for New Year's, Obon, and year-end presents, making it a perfect item for loved ones or celebratory occasions.

"Hamocho" is available in two sizes, "Large Plate" and "Small Plate," with the Small Plate offering two types: "Grilled" and "Red."

Large Plate, Small Plate (Red), Small Plate (Grilled)

● The "Hand-shaping" technique by skilled artisans The greatest feature of "Hamocho Large Plate" lies in the "hand-shaping" process, where artisans meticulously apply surimi (fish paste) to the board one by one by hand. This delicate force, which cannot be replicated by machines, achieves a unique texture that is both supple and elastic. The artisan's skill, passed down for 110 years since the company's founding in 1916 (Taisho 5), is condensed into each piece.

● Exquisite seasoning that brings out the natural flavor of the ingredients "Hamocho" pursues the ultimate balance of salt and seasonings to maximize the natural flavor of the ingredients. Without relying on excessive flavoring, it features a powerful yet elegant taste where the umami of the fish spreads firmly with every bite. By enjoying it as is, you can fully savor the original deliciousness of kamaboko.

Store Information Hamocho Official Online Shop URL:https://www.hamocho.jp/ Official Online Shop

Kamaboko Kobo Yumekan Address: 327-16 Okimoto, Yumemae-cho, Himeji City, Hyogo Prefecture (within Yamasa Kamaboko Co., Ltd. Headquarters) Business Hours: 9:00-17:00 (until 14:00 on the 31st)

Otemae Store Address: 60 Nikaicho, Himeji City, Hyogo Prefecture (5 minutes walk north from Himeji Station) Business Hours: 9:30-19:00 (until 14:00 on the 31st)

SANYO Store Address: 1 Minamimachi, Himeji City, Hyogo Prefecture (Sanyo Department Store, Basement Food Section) Business Hours: According to Sanyo Department Store's business hours

Piole Omiyagekan Store Address: 188-1 Ekimae-cho, Himeji City, Hyogo Prefecture (within Piole Omiyagekan, Himeji Station South Exit) Business Hours: According to Piole Omiyagekan's business hours

About Yamasa Kamaboko Co., Ltd. A long-established kamaboko manufacturer founded in 1916 (Taisho 5) in Shirahama-cho, Himeji City, facing Harima-nada. Later, seeking vast land and beautiful water that would allow for hygienic and efficient straight-line production, they built a factory in the nature-rich Yumemae area. Cherishing the principles of "Justice, Creation, Gratitude," they continue to take on new challenges while preserving traditional techniques and flavors. They also focus on enhancing community facilities, actively conducting factory tours and events.

Yamasa Kamaboko Website: https://www.e-yamasa.com/