New Products "MoMi Ninniku Miso" and "MoMi Gochujang" Launched: A New Proposal for Home Yakiniku! Even Chicken Breast Becomes Juicy!

Ebారా Foods Co., Ltd. (Head Office: Yokohama, Kanagawa Prefecture; President: Takashi Morimura) will launch the "MoMi Ninniku Miso" and "MoMi Gochujang" from the new brand "MoMi" (for chicken yakiniku marinades) nationwide on August 7, 2026 (Fri).

MoMi Ninniku Miso

A rich and addictive flavor with the aroma of garlic, using two types of miso: rich rice miso and soybean miso.

Product Name: MoMi Ninniku Miso

Release Date: August 7

Contents: 230 grams

Suggested Retail Price: 250 yen (excluding tax)

Sales Region: Nationwide

MoMi Gochujang

A mouth-watering flavor with a spicy kick from chili peppers, based on gochujang and blended with doubanjiang and sweet bean paste.

Product Name: MoMi Gochujang

Release Date: August 7

Contents: 235 grams

Suggested Retail Price: 250 yen (excluding tax)

Sales Region: Nationwide

"MoMi" is a "chicken yakiniku marinade" that allows you to enjoy chicken yakiniku with a juicy flavor, even with lean meats like chicken breast that tend to be dry.

MoMi Yakiniku with Chicken Thigh MoMi Yakiniku with Chicken Breast

Against the backdrop of rising beef prices, demand for chicken is increasing, with about half of people in their 30s frequently eating chicken for home yakiniku. (*). On the other hand, chicken breast has had issues such as "the meat is tough and not suitable for yakiniku," "it has little fat and is dry," and "I don't know how to cook it for yakiniku." By rubbing this product into the meat before grilling, the marinade adheres to the meat and enhances its water-retaining properties, resulting in a juicy texture. Through this launch, we aim to propose more satisfying ways to enjoy chicken yakiniku.

* Ebara Foods Web Survey (April 2025, targeting 317 people aged 30-60)

Comments from the "MoMi" Development Team

Ebారా Foods Co., Ltd. Creative Headquarters, Product Development Department, Hiroto Otsuki

With increasing frugality, interest in chicken yakiniku as a home yakiniku option is growing. Against this backdrop, we developed this product as a marinade for chicken yakiniku that can be easily enjoyed at home. We finished it with a deep flavor harmonized by the umami of salt koji, sake lees, and sake, along with a savory aroma from the lightly charred marinade. Please enjoy chicken yakiniku with a "rich, charred flavor and juiciness" not only with chicken thigh but also with chicken breast!

Ebారా Foods provides "Heart-Pounding Deliciousness" and will continue to deliver products that expand the possibilities of new meat dishes with marinades and make home cooking easy and delicious.