Echo Station Co., Ltd. (Headquarters: Kawagoe City, Saitama Prefecture, Representative: Koji Iwasaki) will install a new large outdoor digital signage, "Kawagoe Station Front Vision," in the West Exit area of JR and Tobu Tojo Line "Kawagoe Station" for the purpose of disseminating local information and corporate PR. Full operation is scheduled to begin in August 2026.
In conjunction with this, we will begin recruiting advertisers (companies and stores for placement) in advance.
Kawagoe Station Front Vision
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[Kawagoe Station Front Vision]
Size: Width 7680mm x 2880mm
Resolution: 1152px x 432px
Specifications: LED Display
Screen Time: 7:00 AM - 11:00 PM
Location: Rooftop of Hori Building, 16-3 Wakita Honcho, Kawagoe City, Saitama Prefecture
Background of "Kawagoe Station Front Vision" Installation
Kawagoe City is widely known as "Koedo Kawagoe" and boasts a rich culture and historic kurazukuri (traditional warehouse-style) streetscape. While it attracts many visitors from Japan and abroad as a tourist destination, the area around the station is also a hub for daily life and business for many citizens.
With the strong desire to "boost local businesses more" and "deliver timely city attractions to people living in and visiting Kawagoe," we have launched "Kawagoe Station Front Vision" as new city infrastructure in front of this vibrant Kawagoe station.
In recent years, with the spread of smartphones fragmenting individual information access, the value of large outdoor vision screens that can approach diverse people walking in the city "simultaneously" and "dynamically" is being re-evaluated. Through this media, we will become a bridge that more strongly connects people, the city, and businesses.
Four Features of "Kawagoe Station Front Vision"
1 Overwhelming Location at "Kawagoe Station West Exit" with Approximately 190,000 People Passing Through Daily
Kawagoe Station, served by the JR Kawagoe Line and Tobu Tojo Line, is used by approximately 190,000 people daily (※ boarding and alighting passengers). It is strategically located in the West Exit area, at an excellent position where pedestrians' gazes naturally gather. Its greatest feature is its outstanding visibility, allowing for daily and repeated direct approaches to a wide range of people, from daily commuters and students to weekend tourists.
2 High Appeal with High-Definition, Large-Screen LED
Equipped with the latest, clear, large LED display. Visibility is high even during bright daylight, and details of images and text can be expressed clearly, making it highly effective for branding and PR for stores and companies.
3 Flexible Screening Plans to Connect with the Region's "Now"
In addition to the [1-month/3-month plans] optimal for corporate branding and store guidance, we offer a [7-day plan] recommended for broadcasting local events and announcements. Going beyond mere commercial advertising, by incorporating the latest city news and event information, we enhance its value as a medium that "unintentionally makes passersby stop and watch."
4 Public Role to Protect City Safety by Transmitting Disaster and Administrative Information
This vision emphasizes its role as community-based infrastructure. In addition to actively disseminating information on weather and train status in the Kawagoe area and local events, it will switch to a "City Safety Information Board" to promptly broadcast evacuation information and emergency news in the event of a disaster. It will be operated as a highly public medium that supports city residents not only in daily convenience but also in times of need.
Future Development and Advertiser Recruitment
"Kawagoe Station Front Vision" will be more than just a place for commercial advertising. In the future, we aim to develop it into a public medium that residents of Kawagoe will feel is "good to have," by actively broadcasting information on events in Kawagoe City, emergency information during disasters, and initiatives by local companies.
We are currently widely recruiting advertisers in preparation for the full operation launch in August 2026. Businesses considering "store customer acquisition," "expansion of corporate recognition," or "local recruitment activities (strengthening job postings)" in the Kawagoe area are welcome to contact us.
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Contact Information for Inquiries
Company Name: Echo Station Co., Ltd.
Department: Creative Business Division
Inquiry URL: https://kawagoe-ekimae-vision.jp/
Phone Number: 049-221-7700 (Extension 2)
Head Office Location: Watanabe Office Building 3F, 11-13 Wakita Honcho, Kawagoe City, Saitama Prefecture
Corporate Official Website: https://eco-station.co.jp/
FACT BOX
- Source: PR TIMES
- Category: 広告