Food Loss Reduction Shop 'ecoeat' Announces Brand Renewal

ecoeat Inc. (Headquarters: Settsu City, Osaka; Representative Director: Shuhei Sato), which operates the nationwide food loss reduction shop 'ecoeat,' implemented a brand renewal and launched a new logo and official corporate website (https://ecoeat.co.jp/) on Friday, May 22, 2026.

Since its founding in 2005, ecoeat has recirculated approximately 12,756 tons of food as 'valuable commodities,' expanding its network to over 30 stores nationwide. This renewal aims to align with its operational scale, making the company's philosophy and initiatives clearer to the public while improving accessibility to store locations and information.

Three Key Points of Rebranding 1. New Logo Reinforcing Brand Identity The new logo features a motif combining arrows representing the 'circulation' of food with a 'fork and knife,' creating a warm and socially conscious visual identity.

2. New Official Corporate Website The company launched 'https://ecoeat.co.jp/,' using the '.co.jp' domain to establish a credible information platform for customers, partners, and media.

3. Redefining the 'Food Loss Reduction Shop' Concept With the core slogan 'What a waste to throw this away,' the new site explains the brand's purpose and vision of a sustainable consumption infrastructure.

Background of the Renewal Domestic food loss in Japan reached approximately 4.64 million tons in FY2023, resulting in 4 trillion yen in economic loss and 10.5 million tons of CO2-equivalent greenhouse gas emissions. ecoeat has addressed these issues by sourcing and selling near-expiration foods at affordable prices. This rebranding project redesigns both the brand philosophy and store information from the consumer's perspective.