When will the new LOVEBOAT T-shirts be released?

They are scheduled to launch in early July 2025.

What is the price of the new T-shirts?

Each is priced at ¥3,190 (tax included), available via the online store.

What designs are available?

Two designs: 'Dancing Girl Logo' and 'Heart Logo,' each in black and white.

What silhouettes are offered?

Two fits: Cropped length and Normal length.

Where can I buy them?

Exclusively at the LOVEBOAT online store: http://loveboat.online/

LOVEBOAT Launches Highly Anticipated New T-Shirt Collection

Published Jul 9, 2026 9:00 PM ・ Updated Jul 13, 2026 3:10 PM ・ 5 min read ・ Source: PR TIMES

LOVEBOAT, the fashion brand under Ecome Group, launches a new T-shirt collection in early July 2025, featuring two silhouettes—cropped and normal length—aligned with the Y2K fashion revival and targeting Gen Z consumers.

Ecome Group Co., Ltd. (Headquarters: Shibuya, Tokyo / Fukuoka Headquarters: Fukuoka; CEO: Yuji Mukai) announces the launch of a new T-shirt collection from its fashion brand LOVEBOAT in early July. The collection features two silhouettes perfectly suited to the current Y2K fashion trend: 'cropped length' and 'normal length,' designed for versatile daily styling.

Amid the resurgence of Y2K fashion, LOVEBOAT has once again captured passionate support, particularly among Gen Z. This new collection introduces two design types: the brand's iconic 'Dancing Girl Logo' and a cute accent 'Heart Logo.' Each silhouette comes in black and white, creating must-have items that add flair to contemporary streetwear.

Release Information

LOVEBOAT ONLINE STORE: http://loveboat.online/

Product Lineup

Price: ¥3,190 each (tax included)

Design Variants: Cropped length / Normal length

Sales Information

LOVEBOAT ONLINE STORE: http://loveboat.online/

About LOVEBOAT

Launched in 1994 in Shibuya, LOVEBOAT is a fashion brand built on the concept: 'Individuality is self-created.' It has consistently offered styles that defy conventions, combining its timeless, iconic logo with edgy designs. While honoring the original spirit, LOVEBOAT continuously updates its aesthetic for modern fashion. LOVEBOAT empowers everyone to enjoy expressing their true selves through style. LOVEBOAT, your style, your way.

<ONLINE STORE> http://loveboat.online/

<Instagram> https://www.instagram.com/loveboat_official/

About Ecome Group

Ecome Group holds direct licensing agreements with approximately 80 world-renowned brands, including Disney, UNIVERSAL, and MLB, offering end-to-end services from apparel and fashion accessories planning to manufacturing and wholesale. By managing all operations in-house, the company delivers high-quality products swiftly to customers. Since its founding, Ecome Group has been dedicated to creating happiness through fashion. The joy of owning premium products at unexpectedly affordable prices, and the joy of wearing favorite outfits every day—these experiences will continue to expand infinitely. With pride in enriching customers' lives, Ecome Group remains committed to delivering inspiring products and services to as many people as possible.

Ecome Group Website: http://ecome.co.jp/

Ecome Group Official Instagram: https://www.instagram.com/ecomegroup_japan/

FACT BOX

Source: PR TIMES
Category: New Product