Edelweiss to Open New Sweets Brand "flaneru" Themed Around Flour and Sugar at Hanshin Umeda Main Store on June 11

On June 11, 2026, Edelweiss Co., Ltd. will launch a new sweets brand, "flaneru," on the 1st basement floor of the Hanshin Umeda Main Store. Focusing on the essential ingredients of sweets—flour and sugar—the brand aims to elevate classic baked goods through careful selection and combination of materials. Signature items include the "flaneru Biscuit," which blends French and stone-milled wheat with Okinawa cane sugar, and the "flaneru Biscuit Sandwich" featuring French brown sugar and chocolate. The lineup also features soft cakes and various cookies highlighting different flours and sugars. A limited-edition tote bag set will be available to celebrate the opening.