Edelweiss Okinawa Co., Ltd. (President: Kaoru Oshiro) is pleased to announce the pre-sale of its new product, [Okinawa Hokkuri Beni-imo Tart (8 pieces)], under the souvenir brand 'EDELWEISS OKINAWA' at the pop-up store currently operating within Naha Airport, starting June 1, 2026 (Mon).

A tart wrapping the gentle sweetness and fluffy texture of Okinawan [Beni-imo] in a moist tart crust.

[Beni-imo] grown in Okinawa's warm climate and rich soil is characterized by its vivid purple color, gentle sweetness, and fluffy texture. This product was created to highlight the natural sweetness and 'fluffy texture' of the ingredient. The pastry chef's signature 'moist tart crust' uses 100% fresh butter, creating a new Okinawa souvenir that combines the gentle sweetness of Beni-imo with the richness of butter.

It is a recommended treat for travel memories, souvenirs for loved ones, or gifts.

About 'Okinawa Hokkuri Beni-imo Tart'

Okinawan Beni-imo is wrapped in a butter-scented tart crust and baked until moist, offering a luxurious taste with the natural sweetness and elegant aftertaste of Beni-imo. It is a tart filled with Beni-imo that has a vivid purple color, fluffy texture, and gentle sweetness.

<Product Overview>

Okinawa Hokkuri Beni-imo Tart (8 pieces)

Price: ¥1,728 (Base price ¥1,600)

Sales Locations:

- Edelweiss Okinawa Department Ryubo Naha Airport Store

- Edelweiss Okinawa Ishigaki Airport Store

Launch Date: August 1 (Sat)

<Pre-sale Information>

Sales Period: June 1 (Mon) - July 31 (Fri)

Sales Location: Naha Airport POP UP Store

4-12 Higashizaki, Nishihara-cho, Nakagami-gun, Okinawa

TEL: 098-944-2561

FAX: 098-882-8899

[HP] https://edelweiss.okinawa/

[Online Shop] https://shop-edelweissokinawa.com/

[Instagram] https://www.instagram.com/edelweiss.okinawa/

FACT BOX

  • Source: PR TIMES
  • Category: product_launch