Investment in Kidbea, a provider of children's clothing made from sustainable textile materials

ENRISSION INDIA CAPITAL Co., Ltd. (Kyoto City, Kyoto Prefecture, Representative Director Yusuke Kakimoto) announces that it has invested in the Series A round of Smartz Wear Technology Pvt. Ltd. (Uttar Pradesh, India, Representative Director Swapnil Srivastav, hereinafter "Kidbea"), which manufactures and sells children's clothing using naturally derived sustainable textile materials, through its fund "Enrission WI25 India Investment Limited Partnership".

About Kidbea

The Indian children's clothing market is supported by one of the world's largest birth rates, with over 22 million births annually, and is expected to grow to a scale of 4 trillion yen in the next five years. According to the Indian education magazine "EducationWorld," since the COVID-19 pandemic, interest in safety and health has increased, and over 63% of parents in their 20s and 30s tend to prefer high-quality, skin-friendly brands such as those made from organic materials.

On the other hand, products that meet these needs have been limited to high-priced foreign brands, and there have not been many options for "affordable, high-quality products" for many middle-income consumers.

Kidbea is a startup that develops children's clothing and childcare products using naturally derived materials, including its unique bamboo-derived fibers. It offers products with high breathability and antibacterial properties at approximately one-third the price of conventional organic brands, achieving both quality and affordability. By primarily targeting regional cities where purchasing options are limited and focusing on in-store sales where customers can experience the quality firsthand, Kidbea is steadily expanding its customer base.

ENRISSION INDIA CAPITAL will continue to support Kidbea's business, which contributes to the healthy growth of children in India.