2ndfocus Handled Brands on Sale for Limited Time During "Amazon Prime Day"

2ndfocus [Second Focus] (operated by E&I Creation Inc.) will participate in the "Early Bird Sale" held from July 7 (Tue) 0:00 to July 9 (Thu) 23:59, and the "Amazon Prime Day" held from July 10 (Fri) 0:00 to July 13 (Mon) 23:59.

"Amazon Prime Day" is Here!

During the sale period, eligible products from 2ndfocus handled brands AstrHori, SG-image, and YUWOOD will be available at more advantageous prices than usual.

Sale Period

・ Early Bird Sale

Period: July 7, 2026 (Tue) 0:00 - July 9, 2026 (Thu) 23:59

・ Amazon Prime Day

Period: July 10, 2026 (Fri) 0:00 - July 13, 2026 (Mon) 23:59

● Sale Stores

2ndfocus Amazon Store

https://www.amazon.co.jp/b?node=26286483051&ie=UTF8&marketplaceID=A1VC38T7YXB528&me=A34C4HZI6XI8IZ

● Sale Products

* All prices listed include tax. * Please note that only certain mounts or colors may be eligible for some products. * Prices may change even if the sale mark is not displayed. Thank you for your understanding.

* Sale products are subject to change or cancellation without notice depending on the situation. Thank you for your understanding.

Featured Products

● SG-image AF 35mm F2.2

This is an AF prime lens that achieves a lightweight design of approximately 157g while supporting full-frame. With a natural 35mm angle of view and a bright F2.2 aperture, it is versatile for various scenes such as street photography, travel, cafes, and everyday snapshots.

The lens barrel uses metal materials, achieving both light portability and a high-quality feel.

¥32,450 → ¥29,205 (10% OFF)

Product Page → https://amzn.asia/d/0cMOYSII

● SG-image 18mm F6.3 60th ULTRAMAN-Limited Edition-

This lens embodies the world of Ultraman from the lens body to the packaging, with an "ultra-thin" design focused on portability, transforming everyday life into a special effects stage. It features an "Ultra-Thin Design" with a diameter of approximately 60mm, a thickness of approximately 14mm, and a weight of approximately 78g. Its compact size fits in a pocket even when attached to the camera, providing the lightness of a body cap.

¥14,370 → ¥12,933 (10% OFF)

Product Page → https://amzn.asia/d/05iYy57m

● SG-image AF 25mm F1.8

Multiple color variations available

This is an APS-C dedicated wide-angle lens that balances an easy-to-handle angle of view equivalent to approximately 37.5mm on a 35mm format with a large aperture of F1.8. Despite its thin and lightweight design with a mass of only about 145g and a total length of 32mm, it is equipped with a quiet and high-speed AF system using an STM stepping motor. It serves as an "Everywhere Prime" that can always be carried in your pocket, from street snaps to video shooting.

¥22,250 → ¥19,357 (13% OFF)

Product Page → https://amzn.asia/d/06QxlruO

● AstrHori 6mm F2.8 CIRCULAR FISHEYE

This is a full-frame sensor compatible circular fisheye lens that offers an overwhelming field of view of 220°, rendering the world like a sphere. With an F2.8 aperture and an optical design of 8 elements in 10 groups, it achieves clear and high-contrast rendering even at the periphery, enabling vivid expression in nightscapes and starscapes.

¥58,680 → ¥49,878 (15% OFF)

Product Page → https://amzn.asia/d/0ceMemw6

● YUWOOD Wood Grip Integrated Base Plate for Nikon Zfc

This is a grip designed exclusively for the Nikon Zfc, without compromising its operability. The battery can be replaced with the grip attached, and the bottom is compatible with Arca-Swiss. The natural wood grip, which reduces camera shake, develops a rich patina with use.

¥12,330 → ¥11,097 (10% OFF)

Product Page → https://amzn.asia/d/0jkmiv43

Sale Products

● SG-image 50mm F1.8 Phantom Lens

Features the world's first shape-variable aperture. Enjoy bokeh in heart, snow, oval, and star shapes. With a 5-group, 7-element configuration including high-refraction lenses, it delivers excellent optical performance. The metal lens barrel and smooth focus ring ensure superb operability.

¥25,960 → ¥22,066 (15% OFF)

Product Page → https://amzn.asia/d/0eMt22wh

● SG-image 25mm F1.8

This is an APS-C compatible manual focus prime lens. The main unit is a lightweight and compact design of around 160g, making it highly portable and easy to carry for everyday use or travel. It is suitable for a wide range of scenes, including snapshots, portraits, and table photography. The bright F1.8 aperture allows for expressions that take advantage of shallow depth of field, increasing shooting freedom even in low-light environments such as indoors or at dusk.

¥10,200 → ¥9,180 (10% OFF)

Product Page → https://amzn.asia/d/0e4TZsHJ

● AstrHori 6.5mm F2.0 Fish-Eye

Achieves an extremely wide angle of view of 192° and a maximum aperture of F2.0, allowing it to capture vast landscapes and dynamic scenes with high photographic performance even in low-light conditions. As a circular fisheye lens compatible with APS-C sensors, it offers unique expressions, such as capturing landscapes as if they were in a water droplet or glass ball, like a miniature garden.

¥20,400 → ¥17,340 (15% OFF)

Product Page → https://amzn.asia/d/2gzIHwo

● SG-image 35mm F0.95

This is a large-aperture standard lens designed for APS-C sensors, boasting an open F-stop of 0.95. Its overwhelming brightness enables fast shutter speeds even in low-light indoor or night scenes, suppressing noise and camera shake. While the focus plane is sharp and crisp, the background melts away with breathtaking smoothness.

¥31,240 → ¥28,116 (10% OFF)

Product Page → https://amzn.asia/d/0h7hO0us

● SG-image 75mm F1.2

This is the first manual focus lens from the SG-image brand for medium format mirrorless cameras. With a focal length of 75mm and a large aperture of F1.2, it achieves a shallow depth of field that emphasizes the subject and smooth, impressive bokeh. It allows you to enjoy rich tonal gradations and three-dimensional rendering unique to medium format sensors in a wide range of shooting scenes, including portraits, still life, and snapshots.

¥109,380 → ¥98,442 (10% OFF)

Product Page → https://amzn.asia/d/01bAEEbk

● AstrHori 9mm F2.8

This is an APS-C compatible ultra-wide-angle prime lens. It achieves one of the widest fields of view for APS-C compatibility at 111.4°, enabling overwhelming perspective rendering in architectural photography, landscapes, and shooting in narrow indoor spaces. The distance and aperture indicators use various colors to enhance visibility and provide a sense of ownership. Furthermore, despite its light weight, it features a robust metal lens barrel, balancing portability and durability.

¥27,630 → ¥26,248 (5% OFF)

Product Page → https://amzn.asia/d/0bZXXLGj

● AstrHori 10mm F8.0 II APS-C

A pancake-type ultra-wide-angle lens weighing in the 100g range. High image quality with three ED lenses suppresses chromatic aberration. Ideal for dynamic low-angle shots and powerful photos that utilize perspective. Versatile for scenes ranging from portraits to landscapes.

¥9,370 → ¥7,496 (20% OFF)

Product Page → https://amzn.asia/d/07ri6EQy

● YUWOOD Wood Grip Integrated Base Plate for FUJIFILM X-T50

This is a grip designed exclusively for the FUJIFILM X-T50, without compromising its operability. The battery can be replaced with the grip attached, and the bottom is compatible with Arca-Swiss. The natural wood grip, which reduces camera shake, develops a rich patina with use.

¥11,130 → ¥10,573 (5% OFF)

Product Page → https://amzn.asia/d/0et1kil4

● AstrHori Kutz Klapper

The "Kutz Klapper" is a self-adhesive protective cloth that wraps around cameras and other equipment. It requires no tying and offers high protection against impact. It is washable and reusable, and its compact 350mm size makes it convenient to carry. One piece can be used not only for camera protection but also for various other purposes such as lens storage and preventing tablet scratches.

¥1,210 → ¥544 (55% OFF)

Product Page → https://www.amazon.co.jp/dp/B0DPQCCZ92

We encourage you to try the 2ndfocus handled brand products during this opportunity.

If you have any questions or inquiries regarding our products, please feel free to contact us.

About E&I Creation Inc.

E&I Creation Inc. was established in March 2023 and is dedicated to expanding the creative possibilities of video. Led by founders with extensive experience in the video industry, we are passionate about creating moving visual experiences through the fusion of creativity and technology.

Handled Brands: AstrHori, SG-image, Viltrox, MR.DING, Thypoch, YUWOOD, AKuser BE THE ULTIMATE, POLAR, etc.

Company HP: https://www.eicre.co.jp/

2ndfocus Online Store: https://www.2ndfocus.com

SNS Links:

X (formerly Twitter): https://x.com/2nd_focus

Instagram: https://www.instagram.com/2ndfocus_eicreation/

Facebook: https://www.facebook.com/2ndfocus/