Refining "Imagination" and "Antennae" to Deliver the Joy of Connection: A Workshop Training on Empathetic Sales

Purpose of the Training

Eigyo Hack provides sales support to various companies, continuing its activities to fulfill the mission of "eliminating sales worries." Sales is often a profession associated with complaints like "it's tough" or "I don't want to do it." However, it remains an indispensable function for any company's growth.

Therefore, Eigyo Hack is constantly refining its internal sales know-how to deliver the results clients desire and to solve the sales-related worries of as many people as possible. We believe that piling up trial and error, data, and know-how internally is essential before we can truly be of service to our clients.

Furthermore, as a future mission, Eigyo Hack is advocating for "free sales education." We want to provide a place where everyone can learn about sales—an essential skill in business—equally. To achieve this, we are transforming our internal structure and moving toward an ideal state of sales education.

Event Overview: Brief Training Minutes

In this training, we conducted two practical workshops to deliver the core values of our Credo: the feeling of "I'm glad I met you," "I'm glad we talked," and "I'm glad I asked you" to our clients and colleagues. Timed right after the Golden Week (GW) holidays, it was the perfect opportunity to reflect on interactions with people we don't usually see, hone the "imagination" to put ourselves in others' shoes, and polish the "antennae of gratitude" to notice positive daily events.

Input Workshop: Increasing the Resolution of Familiar "Good Things"

In the first session, participants reflected on the "good things" (things that made them happy or moved them) they received from others during the consecutive holidays and shared them within their teams. Instead of stopping at mere reminiscing, we analyzed "what exactly was good" and "who did it for us," specifying these details down to a level where they could be translated into our own actionable behaviors.

Participants shared the following relatable episodes and realizations:

Consideration for strangers and creating an atmosphere (Wedding episode): When attending a former colleague's wedding, there was a person at a table full of strangers who actively showed consideration and always smiled, creating an atmosphere that made it easy to talk. I learned the importance of actively creating a welcoming vibe, even in tense situations.

Honesty and flexibility in accepting situations (Bento box episode): When there was no time to buy a new bento box and I had to substitute it with two small ones I had on hand, the recipient said, "This is fine, don't worry about it." I realized the importance of the attitude of accepting the other person's circumstances with "honesty," without worrying too much about public appearance, just like when we were children.

The spirit of "plus alpha" exceeding expectations (Sticker exchange episode): A memory of exchanging stickers as a child, where I was happy to receive two stickers in return for giving one. I reaffirmed that even in business, we shouldn't settle for equivalent exchange, but must always be conscious of providing a "plus alpha" value that slightly exceeds the other person's expectations.

By reflecting on their own experiences with high resolution, this workshop functioned as a self-check for participants to define others' joy in their own words and translate it into actionable behaviors they can mimic.

Output Workshop: Designing a "Word" to Move the Listener's Heart

Next, participants split into teams of 2 to 3 to conduct a workshop on expressing gratitude. It was an exercise to imagine "what words would make the other person happy (or feel good) to hear right now" and deliver them as specific words (a single phrase).

In the modern business environment, non-face-to-face communication like phone calls and remote work provides less information because we cannot see each other's faces. That is precisely why the ability to interpret a person's state from the tone of their voice and the nuance of their words, and to actively imagine "what words should be spoken right now," becomes even more critical. Through the workshop, participants experienced how to weave specific words that show consideration for the other person.

Conclusion: Circulating Experiences of "Good Things" to Become a Chosen Organization

The most important thing to deliver "good things" to others is to accumulate many experiences in your own daily life where you can genuinely think, "that was good." If you haven't had good experiences that moved your own heart, you cannot imagine the joy of others.

Through this training, the entire team shared the importance of constantly keeping our "antennae" tuned to positive events around us and refining the sensitivity to notice even the smallest things. We renewed our determination to practice humane sales and support activities where we can actively express words of gratitude over the phone and in our daily tasks.

About the Fully Performance-Based Telemarketing Agency Service "Apo 100"

Eigyo Hack provides the fully performance-based telemarketing agency service "Apo 100" with a structured system for sharing and improving sales know-how like this.