LACOSTE Launches New Watches "LC33 SQUARE" and "LC33 Kids"

LACOSTE Watch (Official Importer: Eiko Watch Co., Ltd.) is pleased to announce the launch of the "LC33 SQUARE," a new square-faced collection from the LC33 series, and "LC33 Kids," a model for children. These watches incorporate iconic LACOSTE details, blending the brand's origins with modern technology, and feature a dual analog and digital movement.

Active New Watches Equipped with Analog & Digital Dual Movement

"LC33" Series

Story: An Homage to the Brand's Origin, "1933"

The model name "LC33" is derived from "1933," the year the brand was founded by René Lacoste. It inherits the bold spirit of the timeless "Crocodile" icon, born from his tenacious playing style. This collection is designed for everyone today who faces life's challenges head-on and asserts their own style.

Design: Sporty Design Incorporating Lacoste's Motifs

An avant-garde design that is both strong and bold, yet embodies the premium and sporty appeal of LACOSTE. The case is made of durable and shatter-resistant "TR90" material and is water-resistant to 10 atmospheres. It enhances individuality with a cutting-edge approach.

Functionality: Analog-Digital Specification Perfecting Style and Practicality

A unique specification equipped with an analog and digital dual movement, perfectly fusing design and high functionality.

Versatile Functions: Hour, minute, second, month, day, day of the week display, alarm, chronograph, calendar, world clock, stopwatch, countdown timer.

Advanced Backlight: The two digital screens on the dial feature a slim and lightweight EL (electroluminescence) backlight, using environmentally friendly color phosphors.

"LC33 SQUARE"

The "LC33 SQUARE" is a model equipped with a dual analog and digital movement, characterized by its matte-finished octagonal case. The polished bezel creates a striking contrast, and the LC33 logo and Lacoste crocodile are engraved on the polished case back. Four architectural pushers harmonize perfectly with the octagonal case silhouette, and an integrated molded reflective ring enhances the design. Color variations include bold khaki and refreshing white. The contrasting hands and indices on the textured dial highlight Lacoste's signature playful color approach. An integrated silicone strap with a petit piqué texture embossed on the edge completes this trendy timepiece.

LC33 Square Image

Product Name: LC33 SQUARE

Variations: Khaki / White

Movement: Analog & Digital Dual Movement

Case: TR90, Case Diameter 35mm x 35mm

Dial: Petit Piqué Dial

Strap: Integrated Silicone Strap

Water Resistance: 10 atmospheres

Release Date: June 2026

Price: ¥24,750 (tax included)

"LC33 Kids"

Created for active children and teenagers, the "LC33 Kids" is a shock-resistant digital watch available in colorful variations. The fun and modern design features easy-to-read displays on a matte-finished screen, with color-coordinated pushers for operating various functions. Petit piqué details on the dial and a soft silicone strap provide Lacoste's signature brand identity. Color variations include an all-black model with striking red contrast, and tone-on-tone editions in green and purple. It's a comfortable and durable 33mm watch.

LC33 Kids Image

Product Name: LC33 Kids

Variations: Green / Black

Movement: Analog & Digital Dual Movement

Case: TR90, Case Diameter 33mm

Dial: Petit Piqué Dial

Strap: Integrated Silicone Strap

Water Resistance: 10 atmospheres

Release Date: June 2026

Price: ¥15,400 (tax included)

These watches will be available at select Lacoste boutiques in Japan, the official LACOSTE online store (LACOSTE.JP), and at watch retailers nationwide.

Reader Inquiries:

LACOSTE Watch (Eiko Watch Co., Ltd.): 03-3837-0783

Inquiries Regarding This Release:

PR: Watanabe 080-3985-5329 [email protected]

Dragon Arts Inc. LACOSTE Watch PR: Mizutani 080-4813-0098 [email protected]