Eitaro Sohonpo Co., Ltd. (Headquarters: Nihonbashi, Chuo-ku, Tokyo; President: Masaki Hosoda) has announced the return of the seasonal flavor "Shonan Gold" for its popular "Itame Hanehitoe" (sheet candy) brand under the Ameya Eitaro label. The product is currently available at the Ameya Eitaro Isetan Shinjuku main store, Ginza Mitsukoshi store, and the official online store.

### About Shonan Gold Shonan Gold is a citrus variety developed in Kanagawa Prefecture, created by crossing the "Golden Orange" with the "Imamura Unshu" mandarin. It is characterized by its refreshing aroma, gentle sweetness, and moderate acidity, making it the perfect flavor for the upcoming season.

### Characteristics of Itame Hanehitoe "Itame Hanehitoe" is a unique sheet candy that offers a crispy, crunchy texture that delicately melts in your mouth. While it is delicious on its own, the brand suggests various ways to enjoy it, such as pairing it with yogurt or vanilla ice cream to find your own favorite combination.

### Product Information - **Product Name:** Itame Hanehitoe "Shonan Gold" - **Price:** 540 yen (including tax) - **Content:** 5 pieces per pack - **Official Online Store:** [Link](https://www.eitarosouhonpo.co.jp/SHOP/0000086.html)

### About Ameya Eitaro Launched in 2007 by Eitaro Sohonpo (founded in 1818), Ameya Eitaro is a specialized candy brand that pursues new possibilities for candy based on the concept "Fall in love with candy, dream with candy." By utilizing traditional manufacturing methods passed down for over 200 years and incorporating high-quality ingredients, the brand creates evolved candy forms that transcend conventional concepts. Their lineup includes signature products like "Itame Hanehitoe" and "Sweet Lip," as well as seasonal gifts like "Sweet Jewel," inspired by precious stones.

### About Eitaro Sohonpo Founded in 1818, Eitaro Sohonpo is a traditional confectionery manufacturer based in Nihonbashi, Tokyo. The company's name originates from Eitaro (later Yasube Hosoda III), who opened the Nihonbashi main store in 1857. As the oldest candy manufacturer among the members of the National Candy Manufacturers Cooperative Association of Japan, they produce a wide range of sweets, including candies, fresh wagashi, yokan, and anmitsu. The company operates several specialized brands including "Ameya Eitaro" (candy specialty), "Nihonbashi Eitaro" (casual packaging), "Tokyo Peasen" (souvenirs), and "Karada ni Eitaro" (health-oriented).

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  • Source: PR TIMES
  • Category: New Product