[Ahead of the New Lifestyle! Research Report] Survey on the Relationship Between People's "Mental Space" and "Kind Actions"

Ellair, the No. 1 brand*1 in sanitary paper products developed by Daio Paper Corporation (Headquarters: Chiyoda-ku, Tokyo), upholds the brand philosophy of "Our job is to give shape to kindness." and has delivered kindness through "manufacturing" and "social initiatives." We are engaged in various activities with the hope that touching the Ellair brand will create mental space, allowing kindness to spread to those around us and to society. The upcoming season, when new lifestyles begin, is a time when work and home rhythms are prone to change, making it a period when everyone is likely to "lose their mental space." Therefore, as a brand that has pursued "kindness," we conducted a survey on the relationship between people's "mental space" and "kindness." This survey revealed that people with "mental space" are about three times more likely to be "kind" to others than those without it. It was also revealed that while being kind to others brings positive changes to oneself, a lack of "mental space" tends to lead to negative effects on both mind and body. From these results, it was found that "mental space" and "kind actions" are related.

① Approximately 60% of modern people lack "mental space." Those with "mental space" are about three times more likely to be "kind" to others than those without. ② There are mainly 5 types of factors that steal "mental space," and these change with age. ③ Lack of "mental space" leads to further negative effects such as "irritability" and "poor physical condition." ④ Being kind to others brings positive effects to oneself, such as a sense of satisfaction and happiness. ⑤ Immersing oneself in hobbies, eating delicious food – moments that create "mental space" are diverse.

– Survey Results on "The Relationship Between People's 'Mental Space' and 'Kind Actions'" – ① Approximately 60% of modern people lack "mental space." Those with "mental space" are about three times more likely to be "kind" to others than those without.

When asked about the extent of their "mental space" over the past year, approximately 60% (57.3%) of respondents answered that they lacked "mental space." Furthermore, among those who answered they had "mental space," about 80% (79.3%) felt they were able to be "kind" to people and society, whereas among those who answered they lacked "mental space," this proportion was less than 30% (28.2%). The reality that those with "mental space" are nearly three times more likely to be "kind" compared to those without was highlighted. Specific examples of being "kind" to people and society include "giving up a seat on the train" (male, 20s) and "giving directions" (female, 40s).