Thank You Mart (operated by Elsonic Co., Ltd.), a shop under the theme 'Be Smile, Be Kawaii' where customers can find exclusive character goods at an all-390 yen price point, will release new 'nuikatsu' items themed around 'Summer Paradise' and 'Summer Festivals.' Products will be available at Thank You Mart stores nationwide starting mid-June, as they arrive in stock.
Online pre-orders will be accepted starting at 12:00 PM on Friday, May 29, through the official online shop.
In recent years, the 'nuikatsu' culture, where people enjoy stuffed animals as partners for daily comfort and self-expression, has been spreading. Styles such as dressing up plushies, carrying them around, and taking photos are gaining attention, especially among Gen Z.
Therefore, this new series is developed under the concept of 'enjoying summer with your plushie,' incorporating motifs of 'summer resorts' and 'festivals.'
[WEB Pre-order Reception] ■ Pre-order Period: Starting May 29, 2026 (Fri) at 12:00 PM ■ Sales Location: Official Online Shop
[Store Sales] ■ Sales Start Date: Starting mid-June 2026, depending on store and item arrival. ■ Sales Location: Thank You Mart stores nationwide.
- Summer Resort Designs A lineup of 20 items. Summer items that evoke a vacation atmosphere, as if your 'nu' is enjoying summer poolside, will be released. This includes 'floats' and 'sunglasses' for plushies, as well as 'pouches' and 'drawstring bags' convenient for carrying them.
- Festival-themed Items A lineup of 6 items themed around 'Summer Festivals' will also be released from mid-June.
FACT BOX
- Source: PR TIMES
- Category: New Product