emole Launches New Short Drama 'Enjo: Ushinawareta Nichijo' Exclusively on BUMP, Supported by the 'Advisory System' to Foster Hits

News Overview emole Inc., provider of the short drama app 'BUMP,' announced the exclusive distribution of a new short drama, produced in collaboration with Media Engine Co., Ltd., on BUMP starting May 25, 2026. This project utilizes the 'Advisory System,' through which emole supports the creative activities of external production partners and creators by leveraging the production know-how and numerous hit cases it has cultivated through operating BUMP.

The first work under this system, 'Seisai to Gokuaku Influencer' (distributed in September 2025), ranked second in sales among external productions distributed on BUMP in 2025. It also reached fifth place in the total view count ranking for the latter half of the year, including in-house original works, demonstrating the effectiveness of the system.

emole continues to aim to create future hit content together with partner companies through this project.

Synopsis One day, an 'annoying video' posted on SNS spreads. Rumors begin to spread that it is Misaki, a high school student, based on the uniforms and belongings captured in the corners of the video. Her mother, Ayaka, wants to believe that 'her daughter would never do such a thing,' but her anxiety grows as she notices the characteristics reflected in the video and Misaki's vague replies. She wants to know the truth, but does not want to doubt her daughter. As she is driven into a corner by the irresponsible words of the public, an invisible rift begins to form between parent and child. This is a story about how an SNS 'controversy' quietly shakes the daily life of a family.

Cast Comments - Ayaka Kinoshita (played by Akiko Hinagata): ' 'Enjo' (Controversy) feels like a word I'm used to hearing these days. When did it become like this? In such an era, a parent and child are pushed around and struck down by a controversy. It was a time to reflect on what was right and what could have been done better. I would be happy if you could accompany us until the end, along with a mother who wants to know the truth.' - Misaki Kinoshita (played by Saaya Minase): 'This is a story that takes up 'controversy,' something that could happen to anyone in this era where SNS is an everyday part of our daily lives. Misaki is a high school girl who has a strong core but also sensitivity in her heart. I would be happy if you could pay attention to what Misaki thinks, what actions she takes, and the bond between Misaki and her mother who cares about her.'

Overview of emole's 'Advisory System' emole has established an 'Advisory System' to support the creative activities of external production partners and creators, based on the production know-how and hit cases cultivated through BUMP. In this system, emole provides concrete advice to enhance the perfection and market fit of the work, through idea generation, brainstorming, script supervision, and production proposals at the planning stage. Another feature is the ability to maximize the potential for hits through practical feedback based on viewing data obtained from app operations.

About the Short Drama App 'BUMP' 'BUMP' is a new short drama app operated by emole, with over 3 million downloads, featuring episodes ranging from 1 to 3 minutes. Users can enjoy it for free by waiting, similar to manga apps, or enjoy dramas via paid charges (97 yen per episode including tax), ad viewing, or an all-you-can-watch subscription. Promotional clips released from BUMP's official account have garnered over 5 billion views, delivering exciting short drama content to a wide range of users, mainly women in Generation Z.