emole x Dentsu's Short Drama "Punishment for the Wicked Influencer" Season 2 Now Exclusively Streaming on BUMP

emole Inc. (Headquarters: Meguro-ku, Tokyo; Representative Director: Naomichi Sawamura; hereinafter referred to as emole), the provider of the short drama app "BUMP," is pleased to announce that a new short drama produced in collaboration with Dentsu Inc. will be exclusively streamed on BUMP starting at 7:00 PM on July 3, 2026 (Fri).

This project utilizes emole's "Advisory System," which supports the creative activities of external production partners and creators, leveraging the production know-how and hit case studies cultivated through the operation of the short drama app "BUMP."

The first project under this system, Season 1 "Punishment for the Wicked Influencer" (released September 2025), recorded the second-highest sales revenue among external productions streamed on BUMP in 2025. Furthermore, it garnered significant attention by ranking fifth in the total viewership count for the latter half of the same year, including original in-house productions. In response to this success, the production and streaming of its sequel, Season 2, have been decided. While retaining the world and charm of the previous work, the scale of the story and the drama of the characters have been further expanded, with a total of 39 episodes. We will deliver an even more intense story with greater volume and impact than the previous work.

emole aims to continue creating future hit content with its partners through this project. For inquiries regarding this initiative, collaborations, or any questions, please feel free to contact our representative or the contact point below.

Series Details

"Punishment for the Wicked Influencer 2"

Synopsis

Two years after the great online firestorm. Aipyon, who has become the president of an influencer company, is suddenly targeted by a firestorm and loses consciousness in a traffic accident.

The firestorm was orchestrated by Mariyan, a top-tier streamer aiming for the president's seat, and her clique.

Behind the glittering streams, Mariyan's clique runs wild with firestorm marketing, high-priced online salons, fake account operations, and scalping. Into this enters Hanada Sakiko, a plain new employee. It turns out Sakiko is Aipyon's best friend, a legendary anonymous influencer, and the daughter of Japan's strongest yakuza.

Sakiko returns to the SNS industry for revenge. A grand punishment drama, involving the economic and political worlds, against wicked influencers driven by a desire for recognition, begins again on an expanded scale!

Work Details Page: https://emolebump.go.link/93UUW

"Punishment for the Wicked Influencer"

Synopsis

Hanada Sakiko (1 follower), a plain new employee at the influencer company "Yabee," is targeted and bullied by her senior, the charismatic influencer Senri (5 million followers). However, Sakiko had a secret no one knew. She was the older sister of Mai, a former "Yabee!" employee who was burned down by Senri and disappeared, a legendary anonymous influencer, and the daughter of Japan's strongest yakuza. Hiding her identity and entering the company for her sister's revenge, Sakiko uses the influence of the strongest influencer and the dark power of the strongest yakuza to take revenge on Senri and others. An eye for an eye, a firestorm for a firestorm. She delivers a decisive blow to the evils of the influencer industry with justice and honor! Sakiko's great punishment drama begins now.

Work Details Page: https://emolebump.go.link/dF954

Cast Comments

Sakiko Hanada Role: Aiki Kuribayashi

I am very happy to be able to deliver Season 2 of a work I love.

This time, both Sakiko Hanada and the wicked influencers have powered up, so I think there will be many surprising moments. I hope you will look forward to the release!

Maria Akutsu Role: Mei Angela

This is Mei Angela, playing Maria Akutsu.

Season 2 depicts even more intense human relationships and unexpected developments.

I hope you will enjoy the battle of Sakiko Hanada and the others while feeling the fear and fun of social media!

Akane Kuremori Role: Kotono Akiyama

I appeared in "Punishment for the Wicked Influencer 2." My name is Kotono Akiyama.

I believe this work shows a different side of me than usual. I hope you will watch it with great interest.

Please enjoy it until the end!

Yaiko Sakuma Role: Otoha Yasuda

I am Otoha Yasuda, who played the role of Yaiko Sakuma.

Yaiko is acting wildly, but she actually has a delicate and lonely side.

I hope you can feel her weakness and clumsiness.

I played the role with love. Please watch it!

Director & Producer Comments

Director & Screenwriter: Hiroki Dounai

With the combined power of the best cast and staff, we have created an incredibly interesting work. Please enjoy this super exciting and satisfying experience like "Outrageous" for beauties or "Rocky IV" for verbal fights, non-stop!

Planning, Production & Screenplay: Shinpei Murata

We challenged ourselves to depict warm human love and comedy within a radical short drama. Thanks to the wonderful cast and staff, this work has become like a roller coaster of anger, laughter, and excitement. Please watch it along with the previous work.

Overview of emole's Initiative "Advisory System"

emole has established an "Advisory System" to support the creative activities of external production partners and creators, based on the production know-how and numerous hit case studies cultivated through the short drama app "BUMP." This initiative aims to co-create short dramas with a high probability of hitting the market.

This system provides concrete advice to enhance the completeness and market suitability of works through idea generation and brainstorming during the planning stage, script supervision, and direction proposals. Furthermore, it features practical feedback based on viewer data obtained from app operations, maximizing the potential for hits. It goes beyond mere external evaluation, working alongside partners as a project member to create future hit works together.

For collaboration inquiries or questions, please contact the representative or the contact point below.

Alliance Contact: [email protected]

About BUMP

"BUMP" is a new short drama app operated by emole, with over 3.00 million total downloads*, offering dramas of 1 to 3 minutes per episode. Users can enjoy dramas for free by waiting, similar to manga apps, or by purchasing episodes for 97 yen (tax included), watching ads, or subscribing for unlimited viewing. The app streams a variety of genres, from romantic comedies and revenge stories to mysteries, youth pure love, and action. Promotional cut videos posted by the official BUMP account have exceeded 5.0 billion views*, delivering stimulating short drama content to a wide range of users, primarily young women.

*As of the end of January 2026

▶ App Download: https://emolebump.go.link/djCyg

▶ YouTube: https://www.youtube.com/@bump_drama

▶ TikTok: https://www.tiktok.com/@bump_drama

▶ Instagram: https://www.instagram.com/bump_drama/

▶ X (formerly Twitter): https://x.com/bump_drama

<Inquiries regarding short drama distribution on BUMP>

Short drama app "BUMP" supports businesses and individual creators venturing into short drama production as a stage for their challenges and actively seeks short drama works for distribution on BUMP.

To realize its vision of "A world where you can challenge yourself through creation," emole supports the challenges of corporations such as business companies and production companies, as well as individual creators who wish to "distribute their self-produced short drama works on BUMP," "start a new content business centered on short dramas," or "distribute existing works on BUMP." If you are interested, please contact us.

https://lp.bump.studio/forcreators

About emole Inc.

Company Name: emole Inc.

Location: 3F, Meguro Yamatecho Building, 2-23-18 Shimomeguro, Meguro-ku, Tokyo

Established: November 15, 2018

Representative: Naomichi Sawamura, Representative Director and President

Company HP: https://emole.co.jp/home