EMOLVA Co., Ltd., a provider of SNS marketing support, successfully organized the 'Twinkle Day' event featuring the highly popular Gen Z influencer Yumechan at the Stone Market store in Lazona Kawasaki Plaza. The event, aimed at enhancing brand value and connecting with younger demographics, included customer service by Yumechan, original accessory making, and photo sessions. It drew long queues and generated significant buzz on X and Instagram due to its VIP format that allowed real-time photo and video sharing. EMOLVA managed everything from influencer casting to on-site operations.

FACT BOX

  • Source: PR TIMES
  • Category: Event