EmotionTech Joins Hajimari's 'Beyond Agent Project'

EmotionTech, Inc. announced its participation in the 'Beyond Agent Project,' an organizational transformation initiative launched by Hajimari, Inc. in April 2026, aimed at achieving both sales growth and job satisfaction. EmotionTech will provide end-to-end support, covering survey design, analysis, and improvement initiatives.

This project is part of a broader organizational reform aligned with Hajimari's vision to 'increase independent talent and enhance happiness.' As specialists in Customer Experience Management (CXM), EmotionTech has built an operational foundation based on findings from a six-month research period (September 2025 to March 2026) to utilize Net Promoter Score (NPS) not merely as a metric, but as a 'management KPI' to drive behavioral change among frontline staff.

The research utilizes a two-layer structure: relational surveys (R-NPS) to track brand loyalty, and transactional surveys (T-NPS) conducted within 24 hours of initial interviews with users. The latter is specifically designed to facilitate swift follow-up.

Through this continuous cycle of NPS tracking and improvement, the project aims to improve the value provided to users and the quality of self-reliance support, feeding these insights back into behavioral changes for 'Life Designers' (career agents). The goal is for improvements at customer touchpoints to gradually elevate organizational 'job satisfaction' and engagement.

Leveraging its 13-year track record of supporting over 700 companies in NPS/CX management, EmotionTech will provide robust support for Hajimari's long-term organizational transformation project.

Project Overview Project Name: Beyond Agent Project Launch Date: April 2026 Announcement Date: May 19, 2026 Objective: Improve service quality and organizational engagement via NPS implementation and self-reliance support for users. Overall Survey Scope: IT Pro Partners users (approx. 100,000 individuals) Regular Survey Scope: Users post-initial interview (approx. 5,000 annually) Role: Support for survey design, analysis, and improvement cycle.

Full-scale survey design begins after May 19, with distribution to customers starting in July.

The name 'Beyond Agent Project' reflects the goal of 'listening to user voices (NPS) to become "Life Designers" who go beyond standard agent expectations and truly face user life goals.'

Overall Concept of 'Beyond Agent Project' This project is a long-term plan centered on NPS to advance organizational reform in three stages. Stage 1: Deepen Life Designers' understanding of critical elements for building sustainable relationships with users to foster behavioral change. Stage 2: Drive service quality improvement and user self-reliance support through Life Designer behavioral change, fostering 'job satisfaction' as agents realize the value they bring to clients. Stage 3: The job satisfaction of individuals spreads to improve overall organizational engagement, which in turn becomes a driving force for Hajimari's vision.