Kaitori Daikichi, Japan's No. 1 Reuse Shop, Hits 2,000 Stores Nationwide

Empower Inc. (Headquarters: Shinjuku, Tokyo; Representative Director: Shunsuke Masui), which operates the reuse specialty store chain 'Kaitori Daikichi', announces that as of June 1, 2026, it has reached 2,000 stores across all 47 prefectures in Japan.

Kaitori Daikichi hits 2,000 stores! The reuse industry is a growth market that has been expanding for over a decade, with forecasts predicting it will exceed a market scale of 4 trillion yen by 2030. Against this market environment, Kaitori Daikichi has broken through to 2,000 stores nationwide in an exceptionally short period—just under two years since reaching 1,000 stores on July 20, 2024.

Amid an increase in companies entering the reuse market in recent years, Kaitori Daikichi has pursued the provision of buying services that customers can use with peace of mind, under the motto 'Kaitori of good fortune (good縁)'. By hiring IKKO as the image character since 2021 and deploying TV commercials and advertising, the company has fostered brand awareness and trust, with people associating 'Daikichi' with reuse stores. Additionally, the company believes that in addition to active nationwide store openings, its commitment to improving appraisal quality and strengthening customer service has been a key factor in receiving support from many customers.

Reaching 2,000 stores is merely a waypoint. Kaitori Daikichi will continue to grow as a more accessible and trusted reuse store while valuing connections with each and every customer, and will continue to contribute to the circulation of value through reuse.

TV commercial renewed to commemorate 2,000 stores 'Throw away all the bad things!' The TV commercial featuring image character IKKO has been well received by many customers since its broadcast started in December 2021. The company has received much feedback such as 'Daikichi for reuse shops' and that IKKO's 'Daikichi!' catchphrase is memorable, making it an important brand strategy supporting the expansion of recognition and trust for Kaitori Daikichi. These ongoing efforts to improve recognition have been a factor in many customers utilizing the service, leading to this milestone of 2,000 stores nationwide.

To commemorate this, the store count display in the TV commercials will be updated to '2,000 stores nationwide'.

2,000 stores and beyond The network of 2,000 stores nationwide is proof that Kaitori Daikichi has built customer touchpoints on a national scale. Going forward, in addition to expanding the number of stores, the company will focus on improving appraisal and customer service quality so that customers can use the service with more peace of mind, and will proceed to strengthen its mobile buying services that can be used anywhere in the country. Even as the environment surrounding the reuse market changes, the company aims to remain a brand chosen by customers under its motto of 'Kaitori of good fortune'. Reaching 2,000 stores is not the goal, but the beginning of a new challenge. Kaitori Daikichi will continue to contribute to the further development of the reuse market as a leading brand in the industry.