We Aim to Be a Brand That Helps Make Family Bath Time a Healing Experience

Our company supports April Dream, which aims to make April 1st a day for announcing dreams. This press release is a dream of "Ence Co., Ltd."

Background of Development: Three Facts Faced

The development of uruas began with the following facts that occurred in the developer's own family.

Infant Skin Problems

Existing products were insufficient for severe skin rashes that continued from the neonatal period.

Pain During Bathing

Cleansing ingredients stinging the eyes caused children to cry intensely, making daily bathing a significant burden for the family.

Lack of Market Options

There were few products on the market that combined "safety" and "low irritation" for sensitive skin. This conviction, "If there is nothing in the world that families can use safely and without pain, then we should create it ourselves," is the origin of uruas.

Our "Dream" to Fulfill by 2030

Our dream is not just to sell shampoo. By 2030, we declare that we will transform the "pain" felt during bath time by people with sensitive skin into "peace of mind."

・ We want to reduce the number of parents suffering from skin problems, even by one.

・ We want to reduce the number of children suffering from skin rashes and dryness, even by one.

・ We want to increase the number of families who enjoy bath time with smiles.

uruas will transform bath time from a "place to wash" into a "place where families can laugh together."

uruas aims to "moisturize us, and tomorrow too."

The brand name embodies the wish to moisturize not only the skin but also the "hearts" of families.

To support the efforts of fathers and mothers who, like me in the past, are pained by their family's skin problems, and to bring smiles to their families' tomorrows. We aim to be a brand that can help make family bath time a healing experience.

Ence Co., Ltd. / uruas

HP:uruas.com

Instagram:@uruas_official