[2026 Thailanders' SNS & Web Media Usage Survey]

To All Media Representatives

April 1, 2026

ENJOY JAPAN Inc.

ENJOY JAPAN Inc. (Location: Shinjuku-ku, Tokyo; President & CEO: Qu Shiwei; hereinafter referred to as "ENJOY JAPAN"), which supports overseas marketing, conducted an online questionnaire survey targeting Thai individuals (Valid responses: 400; Survey period: February 2-28, 2026; Target age: 10s to 50s).

This survey revealed that while search engines (Google) are central to information gathering for inbound tourism, SNS platforms (Facebook, TikTok) are leading in product awareness and sharing.

Survey Cooperation Company: Chill Chill Japan (Inbound Tourism Information Media for Thais)

Survey Target Demographics

Survey Target Gender Ratio

Survey Target Age Ratio

Survey Content

【Questionnaire Items (Multiple Choice)】

Question 1. Inbound tourism experience (Number of visits to Japan)

Question 2. Which media is most useful for gathering information when traveling abroad?

Question 3. Which media is most suitable as a trigger for learning about a product?

Question 4. Which media is most suitable for searching and comparing products?

Question 5. Which media is most suitable for sharing products?

Question 6. When purchasing a product, are you actively inclined to use coupons? *Answer in YES/NO format

We are releasing a portion of the survey results. When quoting the published survey results and data, please clearly state "Survey by ENJOY JAPAN Inc." For results of other question items, please contact the inquiry contact.