UK Research Firm Euromonitor to Exhibit at 'Marketing Week Summer 2026', Showcasing Strategies for Industry and Sales No.1 Certification

Euromonitor International (hereinafter 'the company'), a UK-based market research firm, will exhibit at the '27th Marketing Week - Summer 2026', held at Tokyo Big Sight from Wednesday, June 24 to Friday, June 26, 2026.

This exhibition is Japan's largest comprehensive marketing event, held annually and closely watched by the industry. A wide range of products and services related to marketing, promotion, web, and sales promotion will be showcased, introducing the latest solutions, technologies, and case studies supporting corporate marketing activities.

Highlights of Our Booth

At our exhibition booth (Booth No.: MA1-12), we will present strategic insights on the 'Industry/Sales No.1 Certification Service' tailored for professionals involved in overseas marketing strategy and planning.

Claims such as 'No.1 in the industry' or 'No.1 in sales' are effective in building consumer trust and enhancing brand value. In fact, 53% of global consumers say they only purchase from brands or companies they trust (※). However, to maximize the impact of such No.1 claims, objective evidence supporting the claim is essential. Without sufficient backing, such claims may not only weaken marketing effectiveness but also lead to loss of consumer trust, brand damage, or regulatory risks. Our third-party certification supports credible, data-backed claims, contributing to enhanced brand value and reduced legal risks.

(※) Consumer survey conducted by the company (Voice of the Consumer: Lifestyle Survey, 2025)

At our booth, we will introduce the overview, methodology, and practical applications of the 'Industry/Sales No.1 Certification Service', supported by real-world case studies.

Additionally, visitors can experience a live demonstration of 'Passport', our flagship market research database. Passport provides access to market sizes, company shares, and industry reports across up to 100 countries.

Visitors who stop by our booth on the day will receive one of the following products certified under our 'Industry/Sales No.1 Certification Service':

- HARIBO Gummy: 'Europe's No.1 Gummy' - Cheetos: 'World's No.1 Puff Snack'

Furthermore, those who complete our survey or participate in a photo session will receive an additional item from the following:

- ANESSA Skin Care Milk (sample): 'Asia's No.1 Sun Care Brand' - Hoegaarden White: 'World's No.1 Wheat Beer'

All giveaways are limited in quantity each day, so we encourage you to visit our booth early.

Seminar Information

On the third day, Friday, June 26, a seminar will be delivered by Ms. Mege Matsumae, Senior Consultant at Euromonitor International. Seating is limited, so advance registration is recommended for those wishing to attend.

Date: Friday, June 26, 2026 Time: 13:40 – 14:30

Title: 'What Will Asia Look Like in 2040? A Strategic Guide to Senior Marketing'

Speaker: Mege Matsumae, Senior Consultant, Euromonitor International

### Seminar Overview

The proportion of elderly populations across Asian countries is projected to surge by 2040. How can Japan's world-leading senior market be adapted and expanded internationally? Drawing on Euromonitor's demographic forecasts and consumer surveys, this session will analyze commonalities and differences across countries and present strategic insights for senior marketing.

### Speaker Profile

Ms. Matsumae joined Euromonitor in 2015 after working as a media planner. She specializes in macro-trends and market insights, particularly in food, wellness, and pet care, with a focus on aging demographics. She is deeply familiar with Euromonitor's global data covering thousands of products and services, and excels in cross-sectoral data analysis and deep dives into consumer behavior. Currently, she identifies key cross-industry trends and provides strategic insights based on client needs across Euromonitor's seven Asian offices. She also supports corporate decision-making through trend reports, seminars, and insight-sharing sessions.

Event Overview

- Event Name: 27th Marketing Week - Summer 2026 (MaS) - Organizer: RX Japan LLC - Dates: Wednesday, June 24 – Friday, June 26, 2026 (10:00–17:00) - Venue: West Hall, Tokyo Big Sight; Booth MA1-12 - Access: https://www.bigsight.jp/visitor/access/ - Admission: Free - Online Invitation Ticket: https://www.marketing-week.jp/summer/ja-jp/register.html?code=1686815262308929-WM0

Contact Information

For corporate and organizational inquiries: Euromonitor International Tokyo Office Tel: +81-3-3436-2100 Email: [email protected]