EventHub Co., Ltd. (Minato-ku, Tokyo; CEO: Rie Yamamoto) has announced the 'Event AI Agent 1.0' concept, a project where AI acts as a partner to support event planning, speaker assignment, attendee attraction, and execution. Initial features are now being rolled out sequentially.

Background of the 'Event AI Agent 1.0' Project Modern B2B marketing faces challenges such as AI-driven content saturation and declining web traffic (the 'zero-click' phenomenon). In this environment, events that provide emotional, real-world experiences are more important than ever. However, event operations require massive man-hours and high-level judgment. EventHub launched this project to leverage its data from over 10,000 events and field expertise, creating an environment where AI supports marketers as an 'autonomous agent.'

What 'Event AI Agent 1.0' Delivers The project provides advanced support for event marketers through the following phases:

### Phase 1: Features Now Available - **Automated Business Card Entry via Voice Analysis**: By simply inputting conversations at exhibitor booths via voice or text, the AI analyzes the content and instantly prepares data for SFA (Sales Force Automation) integration. - **Decision Support via AI Chat (Beta)**: An AI chatbot analyzes event data across contracts. It answers questions like 'What was the total registration for last year's seminar?' in a conversational format, facilitating rapid strategy development.

### Phase 2 and Beyond: Planned Features - **Proactive Marketing Suggestions and Automated Execution**: If registration numbers are low, the AI compares data with past performances and suggests actions, such as emailing specific target lists. Marketers can execute these actions with a single approval click. - **Venue and Program Selection Based on Success Stories**: The AI suggests venue candidates based on participant demographics and creates program drafts reflecting survey results, providing advice akin to a veteran producer.

Event Seminar Marketing Fes 2026 At today's event, CEO Rie Yamamoto will provide a live demonstration of the 'Event AI Agent 1.0' vision. Leaders from top companies like Salesforce Japan, SoftBank, Cybozu, and others will gather to discuss event marketing strategies in the AI era.

- **Event Name**: Event Seminar Marketing Fes 2026 - **Date & Time**: Tuesday, May 19, 2026, 11:30 AM - 7:00 PM - **Venue**: Muromachi Mitsui Hall & Conference - **URL**: https://eventhub.jp/esmfes2026/

FACT BOX

  • Source: PR TIMES
  • Category: New Product
  • Products / services: EventHub / Event AI Agent 1.0