ExaWizards Inc. (Minato-ku, Tokyo; CEO: Makoto Haruta; hereinafter 'ExaWizards') and MS&AD Insurance Group Holdings, Inc. (Chuo-ku, Tokyo; President & CEO: Shinichiro Funabiki; hereinafter 'MS&AD Holdings') have announced the establishment of a joint venture aimed at promoting AX*1 for the MS&AD Group, set for June 1, 2026. ExaWizards will work with the MS&AD Group's business entities to plan, build, and implement AI agent solutions that transform insurance operations and business models, and cultivate professional AI talent. This will ultimately link to service development and business growth in the financial sector, primarily in non-life insurance.
*1: AI Transformation: Business transformation utilizing AI and Generative AI.
Background and Purpose of Partnership
Since its founding, ExaWizards has developed and provided AI and Generative AI solutions and products for office workers in Japanese corporations requiring high security, striving to utilize and popularize AI as a leading company in the domestic AI market. As of the end of March 2026, the company has contributed to operational efficiency and productivity improvements through transactions with 2,500 companies. Notably, it has been deeply involved in AI utilization in financial operations since its inception.
Meanwhile, the joint venture partner, MS&AD Holdings, as a leading player in the domestic non-life insurance industry, aims to become 'the insurance and financial group most chosen by customers.' It strives to contribute to the development of a vibrant society and a healthy future for the planet by providing optimal peace of mind, the best experiences, and cutting-edge solutions through its global business infrastructure.
In recent years, the environment surrounding the insurance industry has changed drastically. With diversifying customer needs and increasingly complex social issues, the importance of business transformation utilizing AI and Generative AI (AX) is rising rapidly. Under its new management plan, MS&AD Holdings has positioned the promotion of AX across the entire group as a key management theme and is accelerating initiatives toward full-scale AI technology adoption.
However, for financial institutions, including insurance companies, there are certain restrictions on promoting AI utilization within existing system environments and rule frameworks due to advanced security requirements and compliance constraints. To solve these challenges and achieve agile and effective AI utilization, both companies agreed that it is necessary to establish a specialized company to continuously create and promote AI use cases under a newly organized environment and process, while fostering talent and accumulating know-how.
Based on this recognition, the decision to establish this joint venture was made to fuse ExaWizards' long-cultivated expertise in AI utilization for financial operations and cutting-edge AI/Generative AI technologies with MS&AD Holdings' deep operational knowledge in the insurance business and vast data assets.
Role and Overview of the New Company
The joint venture will take on end-to-end responsibilities in wide-ranging business areas, including insurance underwriting, claims payment, sales support, contact centers, and administrative processing, from considering AI use cases to PoC, development, and operation.
- Co-creation of AI solutions: Planning, development, and implementation of AI solutions specialized for the insurance sector, fusing the insurance operational knowledge and data held by the MS&AD Group with ExaWizards' cutting-edge AI and Generative AI technologies.
- Construction of AI development environment and internal governance: Development of an AI development/operation infrastructure and internal governance system that complies with insurance business-specific security requirements and compliance requests, enabling the MS&AD Group to independently plan, develop, and operate AI in the future.
- Fostering AI professional talent: Cultivating AI professionals well-versed in insurance operations through the collaboration of personnel from both companies to achieve AX.
Overview of the Joint Venture
Name: MS&AD AX Co., Ltd. Location: 3-9 Kanda Surugadai, Chiyoda-ku, Tokyo Representative: CEO Shin Fujioka Business Content: - AI development outsourcing (including planning, PoC, development, and system operation) - Ancillary services (technical research, verification, dissemination of technical communities and information) Capital: 999 million yen Established: June 1, 2026 (planned) Investment Ratio: MS&AD Insurance Group 90.0%, ExaWizards 10.0%
FACT BOX
- Source: PR TIMES
- Category: Partnership