EXIDEA (Headquarters: Chuo-ku, Tokyo; CEO: Takuma Ogawa), a provider of category branding and marketing support aimed at achieving 'top-of-mind' market presence, has released a new feature for its AI writing service 'EmmaQuick'—an add-on module for its all-in-one SEO tool 'EmmaTools'. This feature allows users to ingest local files as knowledge, supplementing the existing ability to utilize the entire corporate website.
This update enables the utilization of information previously dormant within the company for article generation, including sales materials, whitepapers, case studies, research reports, FAQs, and internal editorial guidelines, in addition to publicly available information on the website.
EmmaQuick is a service that supports SEO article creation by leveraging not just simple AI text generation, but information, expressions, and specialized insights unique to the company. With this feature addition, it has become easier to create content that reflects the brand's identity and uniqueness more than ever before.
How Local File Knowledge Integration Changes Content Creation
Conventionally, SEO article creation typically involves selecting keywords, analyzing top-ranking articles, and creating outlines and body text based on competitors.
However, this method often leads to content similar to competitors in structure, expression, and information, making it difficult to achieve content originality.
Especially in AI-driven article creation, relying on general information available on the internet often leads to homogenized content, lacking 'proprietary perspectives' or 'concreteness based on practical experience'.
With EmmaQuick's new feature, by ingesting local files as knowledge, companies can utilize primary information and unique insights accumulated internally for article generation.
This evolves the SEO article production process from simply 'writing based on top search results' to a system where proprietary knowledge is converted into content that aligns with search intent.
Utilizing Dormant Internal Documents for SEO Content
Many companies already possess valuable information accumulated internally. However, the reality is that much of this is used only for specific initiatives and is not utilized for SEO article creation.
With this new feature, EmmaQuick can now utilize these local files as knowledge for article generation.
For example, the following types of documents can be leveraged for content creation:
- Sales materials - Whitepapers - Service brochures - Case studies - Customer interviews - Research reports - Product/service specifications - Internal specialized knowledge documents
This makes it easier to utilize information scattered across the company for creating SEO article outlines and body text.
Recommended for the Following Companies and Professionals
This local file knowledge integration feature is especially recommended for the following:
### Professionals struggling with SEO article creation or internal knowledge utilization
Companies that are not fully utilizing internal documents or whitepapers. It is suitable for companies that create sales materials, whitepapers, research reports, and service brochures but only use them for inquiries or sales activities, rather than for SEO or owned media article creation. By ingesting local files into EmmaQuick, these documents can be easily leveraged as knowledge for article generation.
### Marketing managers feeling challenges with SEO content uniqueness
Creating articles based on top-ranking search results often leads to content similar to competitors. Since EmmaQuick can utilize both the company's website and internal documents as knowledge, it supports article creation that reflects the company's own cases, data, insights, and service understanding, rather than just general opinions.
### Managers feeling that AI articles lack 'Brand Identity'
While generative AI increases production speed, articles based on general information tend to be homogenized, potentially weakening the 'proprietary perspective' or the 'essence intended for customers'. EmmaQuick makes it easier to reflect the company's information in AI article generation by digitizing both the website and local files.
### B2B companies handling highly specialized products
In fields such as SaaS, consulting, manufacturing, professional services, healthcare, and finance, it can be difficult to create sufficient articles using only general web information.
FACT BOX
- Source: PR TIMES
- Category: New Product
- Products / services: EmmaQuick / EmmaTools