[6/24 Session] Does Mass Producing SEO Content Not Work? Explaining 'Brand SEO Strategy' Validated by Own Media

EXIDEA, a company specializing in category branding, will participate in the 'Web Marketing Summit 2026' conference to be held on June 24-25, 2026.

The presentation addresses the current situation where an increasing number of users complete their searches through AI answers, leading to declining website traffic. They suggest a shift in mindset toward 'improving lead quality' rather than simply increasing article volume. Their proposed 'Brand SEO' involves formatting internal expertise into primary information that AI can cite.

In the session 'Transforming Lead Quality! New Common Sense in Lead Generation: Brand SEO Strategy,' they will explain everything from current analysis in fields with declining traffic to content conditions evaluated by AI in the AI search era, based on their own media performance.