【7/22 Presentation】 AI-Era SEO Enhances Deal Quality. Introducing New BtoB Marketing Strategy 'Brand SEO' to Attract Leads That Empathize with Your Company.

EXIDEA Inc., which supports category branding for market "first recall," (Headquarters: Chuo-ku, Tokyo, Representative Director: Takuya Ogawa) will announce its participation in the large-scale BtoB company webinar "BtoB Deal Creation Conference 2026 Summer" (sponsored by Rakus Inc. (Rakuraku Email Marketing)) to be held on Wednesday, July 22, 2026.

Theme: "BtoB Deal Creation Conference 2026 Summer" - Removing the "wall" between sales and marketing, the biggest cost, and optimizing deal acquisition from 14 perspectives

Date: Wednesday, July 22, 2026, 10:00 AM - 4:50 PM

Format: Online | Free

Sponsor: Rakus Inc. (Rakuraku Email Marketing)

Details of the event are here

Background of the Presentation:

The theme of this event, "BtoB Deal Creation Conference 2026 Summer," is to remove the wall between sales and marketing and optimize deal acquisition.

In BtoB companies, many marketing personnel are struggling with the situation where "the number of inquiries has increased but the deal conversion rate remains low." One of the reasons is that traditional SEO has aimed to "maximize the number of inflows." While it has succeeded in gathering many users, if potential customers who correctly understand the value provided by the company are not among them, the results are limited.

Furthermore, the rapid spread of AI search such as ChatGPT and Perplexity in recent years has accelerated this challenge.

AI search directly presents "the answer the searcher is looking for," making it difficult to make the company's existence known through traditional search ranking.

EXIDEA's proposed "Brand SEO" fundamentally changes this way of thinking.

We will explain the way of thinking about SEO for the future that satisfies the needs of both marketing and sales and progresses in tandem towards business growth.

Contents of the Presentation Session

Presentation Theme: The quality of inquiries changes! New common sense for lead acquisition "Brand SEO strategy"

<Overview>

The Brand SEO strategy proposed by EXIDEA focuses not on the quantity but on the "quality" of inflows, and aims to achieve lead acquisition that directly leads to conclusion by being recognized as "an authority in the industry" from both Google search and AI search (LLMO).

Based on the case studies on our own website, we will share the method that achieved a 150% increase in CVs compared to the previous month and achieved the top ranking for the targeted keywords in just one month of work.

This session is content that we definitely want to deliver to both marketing and sales personnel of BtoB companies who want to "improve the quality of deals" and "organize SEO strategies for the AI search era."

<Presenter's Comment>

EXIDEA Inc. (EXIDEA)

Marketing Consulting Department Director

Akihiro Tarumi

- Comment -

"The SEO ranking is maintained, but only the inflow is decreasing." Such consultations have increased significantly in the past few months. The main cause is the spread of AI search.

The key to delivering information to users who perform AI search, which is expected to increase further, is to organize the company's expertise into primary information that can be quoted by AI.

On the day, we will talk about how to find the cause of the decrease in inflow and how to create content that is selected by AI, in a way that can be implemented from the next day.

Recommended for those who

Increase the number of inquiries even if you increase the number of articles and are at a loss for what to do

The SEO ranking is maintained, but only the inflow is decreasing

You are undecided about where to start with AI search (LLMO) measures

You want to achieve results with limited man-hours without having a dedicated SEO team

Watch (Free Registration)

About the sponsor Rakus Inc. (Rakuraku Email Marketing)

"Rakuraku Email Marketing" is an email marketing service that incorporates practical know-how obtained from the introduction of more than 10,000 companies in total.

Even without marketing expertise, anyone can easily handle advanced functions such as segmented distribution and step mail with intuitive operations.

In addition, with continuous support to jointly build "operations" such as proposal and revision of distribution plans to achieve results, we support effective email marketing with excellent cost performance.

▼ "Rakuraku Email Marketing" Product Site

https://www.rakus.co.jp/rakurakucloud/mailmarketing

◾️ About the operator Everybeyond Inc.

Everybeyond Inc. is a "business growth commitment group" specializing in BtoB marketing.

Not only providing marketing measures, but also providing strategic design with reproducibility according to customer variables such as "budget, resources, and organizational culture," and execution support from design to implementation in an integrated manner.

We do not engage in packaged sales at all, and through thorough business understanding and accompanying sales to the site, we accompany customers with a sense of distance close to their employees.

We thoroughly support the dirty but essential support that transcends marketing and sales, always reverse-calculating from the result of "business growth."

▼ Everybeyond Inc. Corporate Site

https://everybeyond.com

Company Profile

Company Name: EXIDEA Inc. (https://exidea.co.jp)

Location: 4F, KDX Ginza Ichome Building, 1-20-14 Ginza, Chuo-ku, Tokyo 104-0061

Representative: Takuya Ogawa

Established: May 2013

Capital: 15 million yen

Number of Employees: 76 (consolidated) *As of the end of May 2026

Business Content: BtoB Branding Support, BtoB Marketing Support, Video Production and Video Marketing, Marketing Tool Development and Provision, SEO Consulting, Web Media Operation

EXIDEA supports new corporate growth through "category design," which integrates creativity and digital marketing. Along with the provision of self-developed marketing tools equipped with AI functions, we accompany businesses from strategy formulation to execution and improvement in an integrated manner.

<List of Services>

BtoB Branding W/A | https://wa-concept.net

BtoB Marketing 180° | https://exidea.co.jp/180

Video Marketing CINEMATO | https://cine-mato.com

All-in-One SEO Tool EmmaTools with AI Function | https://emma.tools

Comprehensive Comparison Media HonNe (HonNe) | https://exidea.co.jp/blog

JET-Robotics (Robot Introduction Support Platform) | https://jet-mfg.com

WiMAX Comparison.com | https://xn--wimax-lu8k074r.com

Inquiries regarding this matter

EXIDEA Inc. Category Design Headquarters Public Relations

E-mail: [email protected]

TEL: 03-5579-9934 (Reception hours: Weekdays 9:00 AM - 6:00 PM)