Popular Pop-up Shop Becomes Permanent! 'EXPO 2027 Official Store Sogo Yokohama' Opens April 29th

The GREEN×EXPO Association (Public Interest Incorporated Association: Japan Association for the International Horticultural Expo 2027, Yokohama; Chairman: Yoshinobu Tsutsui) and the International Horticultural Expo 2027 Master License Office (Representative: Hiroaki Shimizu) will open the 'EXPO 2027 Official Store Sogo Yokohama' on Wednesday, April 29, 2026 (a national holiday). This store will carry official licensed products for GREEN×EXPO 2027, which will be held in Yokohama in 2027.

This store previously operated as a temporary pop-up shop in the same building's event space and received a great response from customers. With less than a year to go until the opening in March 2027 and local expectations rising, the shop has been officially established as a 'permanent store' within the building.

This marks the fourth permanent official store in Yokohama. By leveraging its convenient location directly connected to Yokohama Station, the store will regularly communicate the appeal of the Expo to local residents who use Sogo Yokohama daily, as well as to the many visitors who come to Yokohama.

[About EXPO 2027 Official Store Sogo Yokohama] Store Name: EXPO 2027 Official Store Sogo Yokohama Opening: April 29, 2026 (Wed, Holiday) Location: Sogo Yokohama 7F (2-18-1 Takashima, Nishi-ku, Yokohama, Kanagawa) Hours: 10:00 AM - 8:00 PM (Closed days follow Sogo Yokohama)

[Tunku Tunku Greeting Event] To celebrate the permanent store opening, the official mascot character 'Tunku Tunku' will visit! You can take photos and interact with the character. Event Overview: Date/Time: April 29 (Wed, Holiday) 1) 12:00, 2) 14:00, 3) 16:00 (Approx. 30 min each) Location: EXPO 2027 Official Store Special Venue Capacity: First 30 groups per session How to Join: Tickets will be given to customers who spend 1,000 yen or more (tax included) at the store on April 29 from 10:00 AM and wish to participate.

[Overview of Master License Office] The GREEN×EXPO Association entrusts the management of its intellectual property (Association IP) to the International Horticultural Expo 2027 Master License Office (2027MLO). This office manages, develops, and protects the brand based on specialized knowledge to increase its value and secure licensing income. 2027MLO handles the planning, manufacturing, and sales of official licensed products, as well as the development and management of sales outlets like official stores and EC sites. Established: December 9, 2024 Website: https://expo2027mlo.jp

[GREEN×EXPO 2027 Event Overview] Official Name: International Horticultural Expo 2027, Yokohama, Japan Short Name: GREEN×EXPO 2027 Location: Yokohama, Kanagawa Prefecture Period: March 19, 2027 - September 26, 2027 Theme: Scenery of the Future for Happiness Area: Approx. 100ha Class: A1 (Highest Class, approved by AIPH and BIE) Expected Visitors: 15 million (Over 10 million paid) Official Site: https://expo2027yokohama.or.jp/