What is 'Rival Marketing Advertising'?

It is an advertising method that allows you to directly deliver your company's ads to users who are comparing and considering competing services.

How does it differ from general remarketing ads?

While remarketing targets only visitors to your own site, rival marketing advertising can reach users who are in the consideration phase and have visited competitor sites or comparison sites.

What are the details of the seminar '22nd MediaRadar WEEK 2026 Summer'?

It will be held online (Zoom) on Monday, June 8, 2026, from 11:00 to 12:00, and the participation fee is free.

What is the background of the speaker, Daiki Yoshihara?

Daiki Yoshihara is the President and CEO of Delight Solutions, Inc., and has developed a retargeting method for competitors, with over 300 transaction records.

What benefits can be gained by implementing this advertising method?

It can improve CPA (cost per acquisition) and enable efficient targeting of the target audience, with implementation records in industries such as real estate investment and BtoB software.

Advertising Strategy Targeting Competitor Site Visitors: A 'Dream Method' to Reach Users Close to Conversion (June 8)

Published May 25, 2026 6:00 PM ・ Updated Jun 14, 2026 4:49 PM ・ 2 min read ・ Source: PR TIMES

I's, Inc., operator of the Media Radar platform, will hold the '22nd Media Radar WEEK 2026 Summer' marketing seminar on June 8. Daiki Yoshihara, CEO of Delight Solutions, will present an advertising strategy targeting those considering competitor services.

I's, Inc. (Headquarters: Shibuya-ku, Tokyo; President: Noriyuki Fukushima; TSE Growth: 5242), operator of the advertising industry platform 'Media Radar,' will host a presentation by Delight Solutions, Inc. at its marketing seminar, '22nd Media Radar WEEK 2026 Summer,' on June 8 (Monday). Participation is free.

Advertising Strategy Targeting Competitor Site Visitors

This session will cover 'Rival Marketing Advertising,' a method that delivers company ads directly to users comparing or considering competitor services. Unlike general retargeting, which targets only 'company site visitors,' this method reaches users who are currently visiting competitor or comparison sites and are in the midst of comparison.

This approach is ideal for companies experiencing rising CPA in listing ads or difficulty in target design. Implementation success stories include improving CPA by approximately 1/6 in the real estate investment sector and achieving 1,133 conversions annually for a vocational school.

Event Overview - Date: June 8, 2026 (Monday), 11:00–12:00 - Venue: Online (Zoom) - Participation Fee: Free - Speaker: Daiki Yoshihara, CEO of Delight Solutions, Inc.

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Source: PR TIMES
Category: Event

Advertising Strategy Targeting Competitor Site Visitors: A 'Dream Method' to Reach Users Close to Conversion (June 8)

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Advertising Strategy Targeting Competitor Site Visitors

Event Overview - Date: June 8, 2026 (Monday), 11:00–12:00 - Venue: Online (Zoom) - Participation Fee: Free - Speaker: Daiki Yoshihara, CEO of Delight Solutions, Inc.

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