20s Aesthetic Medicine Trend Survey: Medical Hair Removal as the Gateway; Realities of Selection, Information Sources, and Costs Revealed

株式会社FoR (Headquarters: Shibuya-ku, Tokyo; President: Tomoki Takahashi) provides information on aesthetic medicine through its site 'Medimee,' which carries the vision of 'making aesthetic clinics more accessible.' This time, we conducted a survey on 'Aesthetic Medicine Trends in the 20s' targeting men and women in their 20s (surveyed by Medimee).

TOPICS: - Medical hair removal is the most common aesthetic procedure for both men and women, becoming the standard gateway. - About 70% of people in their 20s have experienced aesthetic medicine. - The first visit typically occurs between the ages of 20 and 22. - The primary reason for starting is 'improving complexes,' while those considering it prioritize 'rising beauty consciousness' and 'self-investment.' - About 80% have acquaintances who have undergone procedures, relying mainly on review sites and SNS for information. - 'Reviews and reputation' are the most important factors in choosing a clinic. Annual spending is concentrated in the 10,000-30,000 yen and 50,000-100,000 yen ranges. - 'Skin improvement' is the most desired future treatment. About 90% expect aesthetic medicine to become more common.

Survey Overview: Method: Questionnaire survey Period: March 13, 2026 - March 17, 2026 Target: Men and women in their 20s Sample size: 100

Conclusion: The survey reveals that for people in their 20s, aesthetic medicine is shifting from something 'special' to 'one of the options.' While starting with medical hair removal to address complexes, the purpose is diversifying into self-investment. As reliance on SNS and reviews is high, making informed choices through proper information gathering and counseling is becoming increasingly important.