[MEO x AI] "Local Mieruca" Now Features New Functionality for AI Analysis and Scoring of Review Data

Faber Company Limited (Headquarters: Minato-ku, Tokyo; Representatives: Masaki Inaji, Nobuo Furusawa) is pleased to announce the release of new features, "Review AI Analysis" and "Review AI Scoring," for its local SEO/MEO (Map Engine Optimization) tool, "Local Mieruca."

This update enables AI to automatically analyze and score review data received for each store, visualizing the strengths and challenges of individual stores to support service improvement and operational efficiency.

Background of Development

Reviews received by stores are important decision-making factors for users when deciding to visit. Therefore, companies operating stores are required to understand the content of reviews for each store and utilize them to improve services and customer service.

However, manually checking and analyzing the content of review data received daily has been a tremendous amount of time and effort, placing a significant burden on on-site staff.

To solve these challenges, this new feature realizes automatic analysis of reviews by AI. It allows for immediate understanding of each store's strengths and areas for improvement, thereby supporting significant operational efficiency.

Overview of New Features in This Update

1. Review AI Analysis: Visualizing Customer Feedback Across 7 Evaluation Axes

AI automatically extracts monthly review data received for each store and provides a summary analyzed by the following seven categories:

Products/Services

Customer Service

Store Atmosphere

Price

Store/Location

Management Policy/Operations

Other

This allows for intuitive understanding of each store's strengths and areas for improvement through numbers and graphs.

Furthermore, comparative analysis can be performed for specific stores or periods, enabling the sharing of know-how from highly-rated stores with other branches, and verifying customer reactions and results of implemented measures based on quantitative data.

*This feature analyzes the text content (comments) of reviews. Reviews consisting only of star ratings (★) are excluded. For analysis of star ratings, please use the "Review Analysis" function.

2. Review AI Scoring: Displays Store-Specific Ratings in a 5-Level Scorecard

Based on monthly review data, AI scores each indicator on a 5-level scale. By viewing the scores for each store in a list, it is possible to quickly identify stores that require immediate improvement or items with declining ratings.

This is also expected to be utilized as an indicator for quantitative goal management, such as improving the quality of staff customer service.

How to Use

This feature is available only to customers subscribed to a paid plan.

Customers using the free plan or those considering adoption are welcome to utilize our trial service. Please feel free to contact us for more details.

https://local-mieruca.com/

What is Local Mieruca?

Local Mieruca is a marketing tool primarily for chain store brands operating multiple locations. It supports local SEO measures (MEO measures) to deliver store information to more consumers and provides centralized management and analysis of store and access information.

In addition to bulk registration and editing of store information on platforms like Google Business Profile (GBP) and Yahoo Maps, and monitoring map search rankings in commercial areas, it includes features to encourage and respond to reviews. It also offers functionality to link Instagram posts and website blog content with the latest GBP posts.

Who is Faber Company Limited?

With the concept of "From Frontier Knowledge to Achieving 'Zero Marketing'," Faber Company supports corporate web marketing. Since its establishment in 2005, the company has been involved in SEO measures and content creation for client companies. In 2013, they began in-house development of the SEO platform "Mieruca SEO," which was released in 2015. The development team includes Taku Ogawa, a web analyst and the company's CAO (Chief Analytics Officer), as well as AI authorities such as Associate Professor Mitsuo Yoshida of the University of Tsukuba's Business Science department and Professor Emeritus Tomohiro Takagi of Meiji University. The company holds registered software patents.

Company Name: Faber Company Limited

Location: 23F (Reception), Kamiya-cho Trust Tower, 4-1-1 Toranomon, Minato-ku, Tokyo, 105-6923

Representatives: Masaki Inaji, Nobuo Furusawa

Capital: 100 million yen

Established: October 24, 2005

Business Activities: Mieruca Business, Consulting Business, Media Business, Mieruca Connect (DX Human Resources Introduction) Business

[Information Dissemination Sites]

- For know-how on SEO and web marketing: "Mieruca Marketing Journal"

- Japan's first AI x SEO specialized media: "AI x SEO"

(To learn SEO: "Latest Information on SEO Measures")

(To learn GEO/LLMO: "What is GEO? SEO Strategies in the Age of AI Search" "What is LLMO? 5 Measures to Utilize in Marketing")

- For the latest digital marketing know-how: "Mieruca Channel" (YouTube)

[Related Services]

"Mieruca SEO": In-house SEO/Content Marketing Tool

"Mieruca GEO": GEO (AI Search/LLMO/AIO) Countermeasure and Diagnosis Tool

"Mieruca Heatmap": User Behavior Analysis / CVR Improvement Tool

"Mieruca Connect": On-demand Service for Ready-to-Work Marketers

"Local Mieruca": Centralized Management Tool for Online Store Information and GBP

"Mieruca SEO Consulting": SEO Support Service Guiding Site Design and Improvement

"Conversion Mieruca": Web Customer Service Tool to Achieve Conversion Rate Improvement

"GEO Countermeasure Consulting": Service to Support Solving SEO Challenges in the AI Era

[Contact for Inquiries Regarding This Matter]

Faber Company Limited

Public Relations: Sawayama / Sakurai

Phone Number: 03-5545-5230

Email Address: [email protected]