fabula Inc. completed a coffee grounds circular economy project in Malmö, Sweden as a Tokyo Metropolitan 'King Salmon Project' selectee, collecting ~200 kg from 8 sites and achieving value scores of 4.63/5 and repurchase intent of 4.75/5.
fabula Inc. (Tokyo; CEO: Kota Machida), a startup committed to 'creating inspiration from waste,' executed a local circular resource project in Malmö, Sweden under the Tokyo Metropolitan 'King Salmon Project - Overseas Urban Challenge Course.' The project comprised three phases: resource collection, material development, and demonstration exhibition. In the collection phase, approximately 200 kg of used coffee grounds were gathered from 8 café sites within Malmö and dried on-site. Using fabula's proprietary technology, the grounds were reformed into material plates, from which a drip stand and menu pop stand were fabricated. The menu pop stand was installed at a Malmö food court for a 2-day exhibition with customer interviews. A public unveiling event served coffee using the drip stand to visitors. Visitor surveys recorded a value enhancement score of 4.63/5 and repurchase intent of 4.75/5, validating the economic potential of converting food waste into experiential products. The project also attracted business inquiries from Swedish and neighboring-country enterprises. fabula plans to apply these overseas findings domestically by partnering with municipalities and regional organizations to expand circular product adoption in restaurants and commercial facilities, while also pursuing international business opportunities seeded by the Malmö demonstration.
FACT BOX
- Source: PR TIMES
- Category: environment
FAQ
What project did fabula Co., Ltd. implement under the King Salmon Project?
As a selected project under Tokyo Metropolitan Government's 'King Salmon Project - Overseas Urban Challenge Course,' fabula implemented a local circular economy project in Malmö, Sweden, utilizing coffee grounds.
How much coffee grounds were collected in the Malmö project?
Approximately 200kg of used coffee grounds were collected from 8 cafes and venues in Malmö, then dried and processed into material at local facilities.
What products were created from the coffee grounds?
fabula used its proprietary technology to transform the coffee grounds into material plates, then created drip stands and menu pop stands that were installed and exhibited at a Malmö food court.
What were the visitor survey results for the Malmö project?
The visitor survey recorded a value enhancement score of 4.63/5 and a repurchase intention score of 4.75/5, confirming the economic potential of converting food waste into experiential products.
What are fabula's future business plans after the Malmö demonstration?
fabula plans to strengthen collaboration with domestic municipalities and regional organizations, support circular product adoption in restaurants and commercial facilities, build local resource collection schemes, and pursue overseas business opportunities using the Malmö proof-of-concept.