Convenience Wear x Nicolai Bergmann: First Collaboration - Two Types of Towel Handkerchiefs Inspired by Flower Boxes, Recommended for Mother's Day Gifts, to be Released

FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and Representative Director: Takeo Otani) will celebrate its 45th anniversary in September 2026. Building on the five keywords we have consistently focused on, we will engage in activities with the slogan 'Ichiban Challenge.' As part of our initiative aiming for 'finding the most wonderful thing,' we are launching collaboration items from FamilyMart's original apparel brand 'Convenience Wear' with 'Nicolai Bergmann Flowers & Design' (hereinafter referred to as Nicolai Bergmann), helmed by Danish floral artist Nicolai Bergmann. The first phase will launch two types of 'Imabari Towel Handkerchiefs' on Friday, April 17, 2026, in approximately 16,400 FamilyMart stores nationwide and on FamilyMart's digital commerce business 'FamiPay Online,' in limited quantities.

**■ Recreating the Flower Box Design on Convenience Wear Towel Handkerchiefs!**

'Convenience Wear' is FamilyMart's original apparel brand, co-developed with fashion designer Hiroki Ochiai, and operates under the concept of 'Good Materials, Good Techniques, Good Design.' Since its launch in 2021, we have been praised for our accessibility, convenience, and reliable quality, creating a new culture of purchasing apparel at convenience stores. In February 2026, we aired the brand's first TV commercial, and continue to...