Over 1.44 Million Meals Sold in Just One Month Since Launch! Highly Popular 'Kimbap' Series Welcomes Long-Awaited New Flavor, 'Tuna Kimchi,' with Addictive Spicy Kick, Launching May 12 (Tuesday) ~ Rapidly Growing Support from Women for its Colorful 'Moe-Dan' Cross-Section and Time-Saving Appeal ~

FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Tateo Kotani) will celebrate its 45th anniversary in September 2026. Building on the five keywords it has continuously focused on, the company will operate under the slogan 'Ichiban Challenge.' As part of its initiative to achieve 'the most delicious,' 'Kimbap Tuna Kimchi' priced at 369 yen (398 yen including tax) will be launched on Tuesday, May 12, 2026, at approximately 16,200 FamilyMart stores nationwide, excluding Hokkaido.

'Healthy, Time-Saving, and Visually Appealing' Drives the Hit

In recent years, with increasing health consciousness, the demand for easy and balanced meals has accelerated. FamilyMart's Kimbap series is made in an authentic Korean style with plenty of ingredients. While providing a satisfying meal in one roll, it is also healthy, offering vegetables and protein, leading to a record-breaking hit, especially among women, with cumulative sales exceeding 1.44 million meals in just one month since its launch (※).

The success of Kimbap is largely due to its crisp vegetables, vibrant colors, healthy and guilt-free nature, as well as its convenience with pre-cut portions, excellent time performance, and the visually appealing cross-section of colorful ingredients.

(※) Total sales of 'Kimbap Bulgogi (Pork)' and 'Kimbap Tuna and Colorful Ingredients' from Tuesday, April 7, 2026, to Wednesday, May 6, 2026.

The Long-Awaited New Product is 'Tuna Kimchi,' an Enduring Favorite in Korea

This time, we are launching 'Kimbap Tuna Kimchi,' which combines tuna kimbap, beloved in Korea as 'Chamchi (Tuna) Kimbap,' with the classic combination of kimchi. The spicy taste of kimchi and the savory tuna match perfectly, and you can also enjoy the texture of vegetables. Please experience the authentic Korean gourmet experience easily available at FamilyMart, along with the popular 'Kimbap Bulgogi,' which combines various ingredients and sweet and spicy seasoned pork.

【Product Details】

【Product Name】Kimbap Tuna Kimchi

【Price】369 yen (398 yen including tax)

【Release Date】Tuesday, May 12, 2026

【Sales Region】Nationwide (excluding Hokkaido)

【Content】Authentic Kimbap with plenty of ingredients. The spicy taste of kimchi and savory tuna are an excellent match, and you can enjoy the texture of vegetables such as carrots and cucumbers. It is pre-cut for easy consumption.

【Product Name】Kimbap Bulgogi

【Price】369 yen (398 yen including tax)

【Release Date】Currently on sale

【Sales Region】Nationwide (excluding Hokkaido)

【Content】Authentic Kimbap with plenty of ingredients. It combines sweet and spicy seasoned bulgogi with carrots, takuan (pickled radish), cucumbers, burdock root, and shredded egg omelet. It is pre-cut for easy consumption.

※Images are for illustration purposes only.

※Tax-included prices are displayed with 8% consumption tax for products subject to reduced tax rates.

※Product prices, release dates, and specifications may vary by region.

※Some regions and stores may not carry certain products.

Under the slogan 'FamilyMart, where you are one of the family,' FamilyMart aims to be a close-knit community partner, connecting with each customer like family, and striving to be an indispensable place beyond mere convenience.

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The Meaning Behind 'Ichiban Challenge'

FamilyMart will celebrate its 45th anniversary in September 2026.

To continue being chosen as 'number one' by customers, transcending the boundaries of convenience stores in response to changing times, we have adopted 'Your 'Ichiban' Challenge to Create Many 'Ichiban'' as our new slogan.

Under this slogan, we will continue our biggest challenge in FamilyMart's history, based on eight areas: 'delicious,' 'a little bargain,' 'exciting and fun,' 'discover wonderful things,' 'innovative and cutting-edge,' 'eco-friendly,' 'a desirable place to work,' and 'loved by the community.'

45th Anniversary Special Site: https://www.family.co.jp/campaign/spot/2026_45th.html

【About Famimaru】

Over 1,000 Products! The Extensive Private Brand 'Famimaru'

Famimaru includes 'Famimaru' for processed foods, snacks, daily necessities, and beverages that 'enrich family's daily lives'; 'Famimaru KITCHEN' which supports 'family dining tables' with side dishes, frozen foods, and ready-to-eat items like bento and sandwiches; 'Famimaru Bakery' for 'enjoying eating anytime, easily'; 'Famimaru Sweets' for 'daily healing and rewards'; and 'Famimaru PREMIUM,' a premium line offering 'high-quality deliciousness with particular attention to ingredients and manufacturing methods.' Each lineup...