FamilyMart and Coca-Cola Bottlers Japan Co-host SDG Experiential Event for Families, Featuring Recycling Education via Smartphone Quiz

On Thursday, May 14, 2026, FamilyMart Co., Ltd. held a new program, "Famima Kids Store Manager + SDGs," at its Nerima Nishi Zeimusho-mae store in Tokyo. The program, a corporate collaboration, combines convenience store work experience with activities contributing to Sustainable Development Goals (SDGs).

In its first corporate partnership for this program, FamilyMart collaborated with Coca-Cola Bottlers Japan Inc. to introduce the "Drink Quiz Rally." This new feature allows parents and children to use smartphones to watch videos and learn about the PET bottle recycling process. The initiative is part of FamilyMart's "Ichiban Challenge," a campaign leading up to its 45th anniversary in September 2026, aiming to become the "most loved by the community."

Learning Sustainability Through Senses and Digital Tools Participating children experienced store operations such as running the cash register and stocking shelves, alongside several SDG-related activities: - A food loss reduction exercise involving applying "Eco-wari" discount stickers to items nearing their expiration date. - Using a "Communication Support Tool" designed to assist customers with hearing or speech impairments. - A quiz about the "Famima Food Drive," a system for collecting and donating surplus food from households.

In the collaborative "Drink Quiz Rally," families searched for QR codes within the store and used their smartphones to view videos and audio clips about the bottle recycling journey. Children were observed cheering with each correct answer, demonstrating an engaged and enjoyable learning experience.

Commemorative Message Tree At the end of the event, participants created a "Message Tree" to document their learnings and impressions. Children wrote comments like "The drink quiz rally was fun" and "I enjoyed restocking the plastic bottles" on sheets featuring the logos of Famichiki and Coca-Cola Bottlers Japan. The decorated tree will be displayed in the store for a period as a symbol of the collaboration.

A participating parent commented, "It was a valuable opportunity to experience work at FamilyMart that we don't normally get to see," while another added, "It was fun doing the quiz with my child."

Under its motto, "You and, Combi-ni, FamilyMart," the company states it will continue to aim to be an indispensable part of the community, going beyond mere convenience.

Background: The "Ichiban Challenge" Ahead of its 45th anniversary, FamilyMart has adopted the new slogan, "The Ichiban Challenge: Creating Many 'Number Ones' for You." Under this banner, the company will continue to take on challenges in eight fields, including "delicious," "eco-friendly," and "loved by the community."