FamilyMart Announces 'Best Eleven for Supporting Households' in Frozen Foods, Launches New Pasta Supervised by High-End Italian Restaurant

FamilyMart Co., Ltd. will celebrate its 45th anniversary in September 2026. Now, amid continuing price hikes and heightened awareness of household budget management, the company is announcing its 'Best Eleven for Supporting Households'—a selection of affordably priced, authentic-tasting frozen foods from its private brand 'Famimaru'. Timed for a season of exciting sports viewing, Famimaru brand managers have carefully selected 11 items.

Additionally, a new product, the frozen pasta 'Bolognese with minced beef' priced at 458 yen (494 yen with tax), supervised by Chef Shinji Harada of the high-end Italian restaurant 'Ristorante Shin Harada' in Ginza, Tokyo, will be launched on Tuesday, June 2, 2026, at approximately 16,400 FamilyMart stores nationwide.

Frozen Foods Gaining Support Amid Price Hikes, Chosen for 'Cost Performance' In recent years, frozen foods have increased their presence as a 'daily meal choice' due to advancements in taste, quality, and lineup. According to a survey, frozen foods ranked first in purchase volume increase amidst rising prices, and the top image associated with them is being a 'rational and smart choice,' with their cost-effectiveness gaining support. (*1 From a survey by the Japan Frozen Food Association)

FamilyMart's Frozen Product Sales Data At FamilyMart, frozen food sales have grown approximately 2.8 times over the last 10 years. Sales data from the past three years (2023-2025) show a trend of sales increasing after April and peaking in the summer. In response to post-Golden Week spending reviews, the company is meeting the need for frozen foods that balance cost performance and deliciousness.

The 'Best Eleven for Supporting Households' Selected by the Famimaru Brand Manager <NO1> The 'Heavy Tank Striker' that Overwhelms Your Stomach 【Product】Suta-Man Mazesoba supervised by Ganso Stamina Manten Ramen Suzuki 【Price】298 yen (321 yen with tax) 【Details】A mazesoba supervised by 'Ganso Stamina Manten Ramen Suzuki'. It features extra-thick, satisfying noodles, a strong garlic punch, and the sweetness of fat and onions.

<NO2> The 'Absolute Ace' that Dazzles with Aroma and Numbness 【Product】Soupless Dan Dan Noodles with Chewy Noodles and Rich Sauce 【Price】298 yen (321 yen with tax) 【Details】A soupless dan dan noodle dish where a rich sesame and meat-flavored sauce clings well to chewy noodles. Comes with a separate packet of fragrant green and numbing red Sichuan peppers.

<NO3> The 'Raiding Attacker' that Scores with a Chain of Umami 【Product】Taiwan Mazesoba supervised by Menya Kokoro 【Price】298 yen (321 yen with tax) 【Details】An item supervised by the famous Taiwan Mazesoba shop 'Menya Kokoro'. It features chewy thick noodles and the umami of fish powder such as mackerel and sardine.