What products did FamilyMart launch with Heinz Japan on May 26, 2026?

FamilyMart launched six collaboration products with Heizen Japan on May 26, 2026, including items featuring white sauce, demi-glace, and ketchup.

How many units did the first FamilyMart and Heinz Japan collaboration sell?

The first FamilyMart and Heinz Japan collaboration sold 2.2 million units before the launch of their second campaign.

Which sauce is featured for the first time in the FamilyMart x Heinz Japan lineup?

The white sauce is featured for the first time in the FamilyMart x Heinz Japan product lineup launched on May 26, 2026.

What date did FamilyMart begin selling the new Heinz Japan collaboration items?

FamilyMart began selling the new Heinz Japan collaboration products on May 26, 2026, across its stores in Japan.

How many collaboration products were released by FamilyMart and Heinz Japan in 2026?

FamilyMart and Heinz Japan released exactly six collaboration products on May 26, 2026, expanding on their previous successful campaign.

FamilyMart Partners with Heinz Japan for 2nd Collaboration; Launches 6 Products Including First White Sauce Items on May 26

Published May 25, 2026 7:00 PM ・ Updated Jun 14, 2026 2:41 PM ・ 4 min read ・ Source: PR TIMES

FamilyMart Co., Ltd. will release six collaboration products with Heinz Japan starting May 26, 2026. Following the success of the first campaign, which sold 2.2 million units, the new lineup features Heinz's classic white sauce alongside its signature demi-glace and ketchup.

FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Takeo Kotani), heading toward its 45th anniversary in September 2026, continues its 'Ichiban Challenge' initiative. As part of this effort, the company will launch six collaboration products with Heinz Japan Ltd. (Headquarters: Shibuya-ku, Tokyo; President: Anderson Carneiro), a world-renowned western sauce brand, starting May 26, 2026, at approximately 16,400 FamilyMart stores nationwide.

Heinz, founded in 1869 in Pittsburgh, USA, has been a pioneer in Japan's western food culture since launching its commercial demi-glace sauce in 1970. The first collaboration between FamilyMart and Heinz in April 2025 was a massive hit, exceeding 2.2 million total units sold.

This second collaboration expands the lineup to include Heinz's signature white sauce for the first time, in addition to its popular demi-glace and tomato ketchup.

[Featured Products] - Rich Black Demi-Glace Teppanyaki Hamburger Bento Price: 698 yen (753 yen incl. tax) A hearty bento featuring a rich demi-glace sauce accented with black pepper.

- Omelet Rice with Rich Black Demi-Glace Sauce Price: 598 yen (645 yen incl. tax) Soft, creamy eggs paired with a flavorful black demi-glace sauce rich in meat essence.

- Large Portion Napolitan Pasta with Special Sauce Price: 554 yen (598 yen incl. tax) A nostalgic Napolitan pasta inspired by traditional Japanese coffee shops, balancing sweetness and acidity.

- Meatball Cream Soup Price: 369 yen (398 yen incl. tax) A new addition featuring Heinz's creamy white sauce packed with vegetable flavors.

The popular 'Tortilla Dog' also returns with an increased amount of ketchup. FamilyMart invites customers to enjoy these exclusive products featuring Heinz's premium sauces.

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Source: PR TIMES
Category: New Product

FamilyMart Partners with Heinz Japan for 2nd Collaboration; Launches 6 Products Including First White Sauce Items on May 26

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