What is the name of the FamilyMart diversity campaign launched in 2024 featuring rainbow-colored products?

The campaign is called 'We are Rainbow' and was launched at approximately 16,400 stores.

How many stores nationwide participated in the FamilyMart 'We are Rainbow' campaign in 2024?

Approximately 16,400 FamilyMart stores across Japan participated in the campaign.

Which brand collaborated with FamilyMart to release limited-edition puffy stickers in June 2024?

The puffy stickers were part of the limited-edition goods created with six partner companies.

What type of craft beer was offered by FamilyMart during its 'We are Rainbow' campaign in 2024?

FamilyMart offered a limited-edition craft beer as part of its rainbow-themed campaign products.

How many partner companies contributed limited-edition goods to FamilyMart's 2024 'We are Rainbow' campaign?

Six partner companies collaborated with FamilyMart to create special edition products.

FamilyMart Promotes LGBTQ Awareness with Limited Rainbow-Colored Products; Featuring New Puffy Stickers and Craft Beer

Published May 26, 2026 7:00 PM ・ Updated Jun 14, 2026 2:59 PM ・ 3 min read ・ Source: PR TIMES

FamilyMart launched its "We are 'Rainbow'" diversity campaign at approx. 16,400 stores nationwide. It features limited-edition goods from six partner companies and a portion of proceeds donated to charity.

FamilyMart Co., Ltd. will celebrate its 45th anniversary in September 2026. Based on five key themes, the company is operating under the slogan "Ichiban Challenge."

As part of its efforts to create a society where everyone can thrive, FamilyMart has launched the "We are 'Rainbow'" campaign starting May 26, 2026, across approximately 16,400 stores nationwide. A portion of the proceeds will be donated to ReBit, a certified NPO supporting LGBTQ individuals.

This campaign was first launched in 2025 in collaboration with Coca-Cola Bottlers Japan, Cheerio Corporation, and Cleat Co., Ltd. In 2025, the release of limited-edition products and social media engagement garnered widespread sympathy and support for the "ALLY" movement.

This year, Kirin Brewery joins the initiative, launching the "The Stonewall Inn IPA" by Brooklyn Brewery in limited quantities, expanding the campaign to six companies. This IPA inherits the spirit of the "Stonewall Inn," the historic site that gave birth to Pride Month, featuring a concept that "everyone can enjoy life as they are." Additionally, the campaign continues this year with rainbow-designed products, the "puffy sticker" giveaway for eligible purchases, and the signature rainbow-themed hot snack (Famichiki) bags.

FACT BOX

Source: PR TIMES
Category: キャンペーン
Products / services: The Stonewall Inn IPA

FamilyMart Promotes LGBTQ Awareness with Limited Rainbow-Colored Products; Featuring New Puffy Stickers and Craft Beer

⚡ Key Points

FACT BOX

Editorial & Verification Standards

FAQ

Cite this article — HOW TO CITE

AI CRAWLER ACTIVITY