Fancl's Mild Cleansing Oil Wins 13 Accolades, Including 4 Grand Prizes in Top 3 Beauty Magazines, Just 3 Months After Renewal Launch!

Fancl's Mild Cleansing Oil has received a total of 13 awards, including 4 Grand Prizes in the top three beauty magazines, approximately three months after its renewal launch on April 1, 2026.

This product has been a long-selling favorite, supported by many customers since its launch in 1997, and has further evolved with this renewal. Its gentle, cushion-like texture that minimizes skin stress, combined with its high performance in thoroughly removing makeup, blackheads, and excess sebum while preserving the skin's natural moisture, has earned high praise and support from numerous beauty professionals.

Furthermore, this product has achieved the No. 1 sales position in the domestic oil cleansing market for 17 consecutive years*3 and is currently available through mail order, directly managed stores, e-commerce sites, and drugstores.

*1 Includes first place.

*2 Best cosmetic awards received from April 2026 to June 2026.

*3 Source: Fuji Keizai "Cosmetics Marketing Yearbook 2010-2026" Oil Cleansing Sales Performance 2009-2025, including the Mild Cleansing Oil series, which includes Mild Cleansing Oil <Black & Smooth>.

【Awarded Product】

Mild Cleansing Oil 120mL / ¥1,980 (tax included)

【Main Award Titles】

MAQUIA July 2026 issue (released May 21, 2026)

Petit-Pla Cosmetics Grand Prix 2026 Best of Skincare Grand Prize

BITEKI July 2026 issue (released May 21, 2026)

Beauty Experts' Choice 2026 First Half Petit-Pla Best Cosmetics Skincare Category Best of Best No. 1

BITEKI July 2026 issue (released May 21, 2026)

Beauty Experts' Choice 2026 First Half Petit-Pla Best Cosmetics Skincare Category Cleansing Edition No. 1

VOCE August 2026 issue (released June 22, 2026)

2026 First Half Best Cosmetics Petit-Pla Facial Cleansing & Cleansing Category No. 1

【Three Key Points of Praise】

1. Beauty professionals impressed by the cushion-like texture that effectively removes impurities without rubbing.

The "rich, smooth, melting oil" formulation provides a cushiony feel and excellent spreadability. The thick application sensation upon contact with the skin further reduces stress compared to previous versions. Beauty professionals highly praised its ability to thoroughly remove impurities without the need for rubbing.

2. Large-molecule "unique cleansing ingredients" are key to preserving moisture! Achieves both effective cleansing and moisture retention.

To minimize skin stress, a unique cleansing technology called "Select Clean Technology" was developed with intentionally large particles. These particles penetrate less deeply into the stratum corneum, allowing for cleansing while preserving moisture. Additionally, the inclusion of oils that dissolve stubborn makeup, blackheads, and excess sebum achieves both high cleansing power and moisture retention. The resulting skin, left feeling moisturized, has been highly supported by many.

3. Easy to use with no emulsification required, leaving skin smooth and refreshed – a truly impressive experience.

Upon contact with water during rinsing, the cleansing ingredients instantly encapsulate impurities, eliminating the need for a tedious emulsification step and allowing for quick rinsing. It also minimizes the oily residue and tightness often associated with oil cleansers, preventing makeup re-adhesion. The smooth, comfortable feel during rinsing, free from any greasiness, and its ease of use have garnered widespread acclaim and positive feedback.