"Cheers with a Voice." - Proposing "Voice Pairing," a New Experience Layering "Oshi's Voice" on Sake. VTuber x Niigata Sake Brewery Co-creation Project "V-SAKE Collection" Officially Launched

FARM8 Co., Ltd. has officially launched the "V-SAKE Collection," a sake collaboration project co-created by Niigata sake breweries and VTubers. The project introduces the concept of "Voice Pairing," a new way to enjoy sake by combining it with the voice of one's favorite VTuber (Oshi). By scanning a QR code on the bottle, which utilizes Itachi Co., Ltd.'s "Koetag" technology, purchasers can listen to an exclusive voice recorded specifically for that sake. Following a successful Season 1 with Tsunan Brewery, where limited edition sets sold out quickly, Season 2 is now accepting applications from VTubers to collaborate with Takano Sake Brewery. The initiative aims to expand sake culture to new demographics through the diverse appeal of VTubers.