[Call for Exhibitors] TOKYO JEWELRY FES ’26 Summer | New 'Beauty Experience Service Area'

As an experiential marketing venue combining jewelry and beauty, Japan's largest jewelry event, 'TOKYO JEWELRY FES ’26 Summer' (Dates: Friday, July 3 - Sunday, July 5, 2026), will newly open a Beauty Experience Service Area. We have started recruiting beauty businesses, salons, and sole proprietors who can provide experiential menus that attendees can easily participate in, such as quick treatments and beauty diagnoses to make jewelry look even more beautiful on them.

Many general female consumers with a high interest in beauty and self-care attend the TOKYO JEWELRY FES, and our 'Beauty Palette' area has also seen a high volume of visitors.

Beauty Palette is a BtoC exhibition and sales area dedicated to beauty brands, where product experiences, physical sales, and brand PR can be conducted. These real-life touchpoint marketing opportunities have been extremely well received as a place connecting beauty brands directly with consumers.

Based on these attendee characteristics, in 2026, we will further expand the beauty sector sensitivity cultivated in Beauty Palette and establish a new 'Beauty Experience Service Area' as part of the workshop zone. Through experiences such as quick treatments and diagnoses completed in 10-15 minutes, where attendees can feel that something 'suits' them and 'realize a change', we will provide experiential opportunities highly compatible with the charm of jewelry.

We sincerely await applications from everyone who can deliver the uplifting feeling of wearing jewelry together in the form of a 'beauty experience'.

[Benefits of Exhibiting in this Area] - Directly approach general female consumers with high beauty and fashion sensitivity. - Appeal to experiential value in the context of 'matching' with jewelry. - Create touchpoints with new customers in a short time and with low exhibition costs. - Acquire leads that connect to future salon visits.

*Venue scenery (2025)

Application Guidelines [Exhibition Dates] 2 days: Saturday, July 4 and Sunday, July 5, 2026 10:00 - 18:00 (until 17:00 on the 5th) *The exhibition is held from Friday, July 3 to Sunday, July 5

[Exhibition Content] Providing experiences within the newly established 'Beauty Experience Service' slot in the workshop area. - Quick experiences, treatments, and diagnosis menus completed in 10-15 minutes. - We welcome content where attendees can feel it 'suits' them or 'realize a change'.

<Examples of Menus Provided> - Hair arrangement / Quick makeup - Eyebrow styling (including eyebrow wax) - Eyelash curl / Point treatments - Hand care / Hand massage - Short facial / Small face care - Personal...