"Fashion x Generative AI" to Transform the Future of Clothing Selection and Production. Exhibiting 'Future Shopping Experience' to Reduce Shopping Mistakes and 'AI Embroidery Machine' Inheriting Craftsmen's Skills.

Witness the Forefront of "New Consumption Experiences" Brought by Generative AI

The apparel industry is currently at a major turning point. Facing severe labor shortages and the globally recognized issue of "mass clothing waste (inventory loss)," the adoption of technologies like generative AI is accelerating explosively as a key to solving these challenges. In fact, the fashion tech market is currently valued at 33.48 billion yen and is projected to expand to 43.14 billion yen in five years*¹.

In particular, AI-powered virtual try-ons are becoming widespread, establishing a "new consumption experience" where consumers can confidently and wisely find "the perfect outfit that truly suits them."

"Fashion Tech EXPO" to be Held from April 8th (Wed) at Tokyo Big Sight

Globally Noticed as Top Fashion Magazines Feature AI Models and Luxury Brands Adopt AI Advertising

In the apparel industry, the wave of generative AI has finally reached the realms of "advertising" and "visual production." World-class fashion magazines are gaining attention for featuring AI-generated models, expanding creative possibilities with new forms of expression. Furthermore, luxury brands are launching advertising campaigns utilizing generative AI. Within the luxury sector, AI is evolving into an indispensable tool for extending creativity and captivating the next generation of fans.

Model shoots and catalog production, which previously required enormous costs and time, are on the verge of dramatic transformation thanks to AI.

AI is Changing the Behind-the-Scenes of Clothing Selection, Production, and Promotion. Introducing AI Technologies and Services Driving "Apparel DX."