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Home Search Starting with Mortgage: 'Sumukau' Users Increase 10-Fold in Two Years Since Launch

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Jun 2, 2026 12:58 AM ・ Updated Jun 13, 2026 11:49 PM ・ 2 min read ・ Source: PR TIMES

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⚡ Key Points

FB Mortgage Co., Ltd.'s home buying support service 'Sumukau' has seen its user base grow 10-fold year-on-year in its second year.
The 'mortgage-first' approach, which clarifies borrowing capacity and sustainable repayment amounts, has gained support from those anxious about rising interest rates and high housing prices.
A 2nd-anniversary campaign offering rice is also underway.

FB Mortgage Co., Ltd.'s home buying support service 'Sumukau' has seen its user base grow 10-fold year-on-year in its second year. The 'mortgage-first' approach, which clarifies borrowing capacity and sustainable repayment amounts, has gained support from those anxious about rising interest rates and high housing prices. A 2nd-anniversary campaign offering rice is also underway.

PRIMARY SOURCE Original source: https://prtimes.jp/main/html/rd/p/000000018.000142846.html Distributor: PR TIMES
Published: Jun 2, 2026

FB Mortgage Co., Ltd., which provides specialized mortgage services, announced that its home buying support service 'Sumukau' reached its second anniversary in May 2026, with the number of users in the past year increasing 10-fold compared to the previous year. 'Sumukau' is a 'mortgage-first' home buying support service that screens mortgages first to clarify borrowing capacity before searching for properties. Since its launch in May 2024, the number of users has increased due to social factors such as rising interest in interest rates, budget anxiety caused by rising housing prices, and decision fatigue from information overload. The service is supported for its ability to clarify 'sustainable repayment amounts' rather than just 'borrowing capacity' before purchase. To celebrate its 2nd anniversary, the company is also running a campaign to deliver 5kg of rice every month for one year to 50 selected customers who complete a purchase.

FACT BOX

Source: PR TIMES
Category: business_growth

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Jun 2, 2026 12:58 AM — Distributor PR TIMES
Collected　Jun 1, 2026 4:05 PM
AI structured & analyzed　Jun 1, 2026 4:09 PM
Desk-reviewed & published　Jun 2, 2026 12:58 AM

FAQ

Where can I get a mortgage pre-approval?

You can get pre-approved by partner financial institutions through Sumukau.

What are the key facts in this article?

FB Mortgage Co., Ltd.'s home buying support service 'Sumukau' has seen its user base grow 10-fold year-on-year in its second year. The 'mortgage-first' approach, which clarifies borrowing capacity and sustainable repayment amounts, has gained support from those anxious about rising interest rates and high housing prices. A 2nd-anniversary campaign offering rice is also underway.

Where is the primary source?

PR TIMES: https://prtimes.jp/main/html/rd/p/000000018.000142846.html

Cite this article — HOW TO CITE

Washin AI News Desk“Home Search Starting with Mortgage: 'Sumukau' Users Increase 10-Fold in Two Years Since Launch”AI News by Washin Village（和心村）, Jun 2, 2026. https://aeo.idaeo.ai/ai/fb%E3%83%A2%E3%83%BC%E3%82%B2%E3%83%BC%E3%82%B8%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE/en/news/2026-06-01-%E4%BD%8F%E5%AE%85%E3%83%AD%E3%83%BC%E3%83%B3%E3%81%8B%E3%82%89%E5%A7%8B%E3%82%81%E3%82%8B%E5%AE%B6%E6%8E%A2%E3%81%97-%E3%82%B9%E3%83%A0%E3%82%AB%E3%82%A6-%E3%82%B5%E3%83%BC%E3%83%93%E3%82%B9%E9%96%8B%E5%A7%8B2%E5%B9%B4%E3%81%A7%E5%88%A9%E7%94%A8%E8%80%85%E6%95%B0%E3%81%8C%E5%89%8D%E5%B9%B4%E5%AF%BE%E6%AF%9410%E5%80%8D

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